Virtual advertising based on physical location

A non-transitory machine-readable medium comprising a processing resource in communication with a memory resource having instructions executable to:

• detect a wearable computing device within a first threshold radius of a first product within a first physical location and within a second threshold radius of the first physical location;
• calculate a field of view of a user wearing the wearable computing device, including an extent of an observable world that is seen at any given moment by the user based on eye position of the user, head orientation of the user, physical location of the user, or any combination thereof;
• track a location of the wearable computing device using video recognition, Wi-Fi, Bluetooth, radio frequency identification (RFID), or a combination thereof;
• provide to an augmented reality (AR) server, the field of view in real time as the wearable computing device moves about the first physical location;
• display a first virtual advertisement associated with the first product via a user interface and within the field of view of the wearable computing device;
• display a second virtual advertisement for a second product for sale via the user interface and within the field of view of the wearable computing device based on the first product and utilizing a machine learning model;
• receive, via the computing device, a request to purchase the first product, the second product, or both;
• complete, via the computing device, the purchase of the first product, the second product, or both;
• and
• track information including the tracked location and the field of view processed by artificial intelligence (AI) in real time to determine other related products to display via a different virtual advertisement to the user.

A method, comprising:

• detecting, at a first processing resource, first signaling associated with a geolocation of a wearable mobile virtual reality (VR) computing device from a second processing resource of the wearable mobile VR computing device;
• determining, at the first processing resource, that the wearable mobile VR computing device is within a first threshold radius of a first product for sale within a first physical location and within a second threshold radius of the first physical location based on the first signaling;
• calculating a field of view of a user wearing the wearable mobile VR computing device, including an extent of an observable world that is seen at any given moment by the user based on eye position of the user, head orientation of the user, physical location of the user, or any combination thereof;
• tracking a location of the wearable computing device using video recognition, Wi-Fi, Bluetooth, radio frequency identification (RFID), or a combination thereof;
• providing to an augmented reality (AR) server, the field of view in real time as the wearable computing device moves about the first physical location;
• providing via AR, VR, or both, and within the field of view, a plurality of virtual advertisements associated with the first product via the mobile VR computing device;
• updating the plurality of virtual advertisements as the mobile VR computing device moves to different physical locations within the first physical location;
• receiving a request to purchase the first product associated with one of the plurality of virtual advertisements;
• facilitating purchase of the first product;
• and
• tracking information including the tracked location and the field of view processed by artificial intelligence (AI) in real time to determine other related products to display via a different virtual advertisement to the user.