Vehicle display apparatus and control method thereof

A vehicle display apparatus comprising:

• a camera;
• a stretchable display panel including a touch sensor;
• a mechanical unit including at least one pin configured to move in a perpendicular direction with respect to a rear surface of the stretchable display panel;
• and
• a processor configured to control operations of the stretchable display panel and the mechanical unit,
• wherein the processor is further configured to:
• identify a user touching the stretchable display panel, based on an image signal obtained from the camera, and determine a driver's seat control mode or a passenger's seat control mode according to the identified user;
• in the driver's seat control mode and the passenger's seat control mode,
• output a driving control signal for controlling movement of the at least one pin of the mechanical unit;
• output an operation control signal for performing a function corresponding to a touch of the user input to a protruding area of the stretchable display panel according to the movement of the at least one pin;
• and
• in the driver's seat control mode, further output a feedback control signal for feedback output set for the performing of the function,
• wherein the protruding area includes a central area having a greatest height and a peripheral area around the central area, wherein the peripheral area has a height gradually decreasing from the central area to include an inclining surface, and
• wherein the processor is further configured to output the operation control signal for controlling on or off of the function in response to a touch on the central area and to output the operation control signal for controlling a range of the function in response to dragging on the peripheral area.