Brush product packaging device

A brush product packaging device for receiving a brush product with an application head and with a handle, with at least one packaging base body which is configured to form an at least substantially closed receiving region for the brush product and comprises a folded hood element and a card element that is applied onto the hood element, the hood element and the card element being in each case at least largely made of a paper material,

• the brush product packaging device further comprising
• at least one holding unit, which projects at least partially into the receiving region and is configured for holding the brush product at least partially in position relative to the receiving region, and is at least largely made of a paper material, wherein the holding unit is realized separately from the packaging base body,
• wherein:
• the at least one holding unit comprises at least two folding elements which project at least partially into the receiving region in different regions,
• the holding unit comprises at least one base side element via which the folding elements are connected to one another, and
• the folding elements are connected to one another integrally via the base side element.