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US 12,720,169 B2Granted
Systems and methods for customizing delivery of advertisements
AssigneeAdeia Guides Inc.
InventorsParasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
Life of this patent
Estimating the term…
Abstract
When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
Claims20
A method comprising:
- causing media content to be displayed at a device of a first user;
- identifying supplemental content to be displayed at the device of the first user during a break in the media content;
- identifying a message of a second user associated with the first user based at least in part on a screen size of the device, wherein the message is related to the supplemental content;
- and
- based at least in part on the identifying of the message, causing the device to simultaneously display the supplemental content and at least a portion of the message during the break in the media content.
2 more elements
A method comprising:
- causing media content to be displayed at a device of a first user;
- identifying supplemental content to be displayed at the device of the first user during a break in the media content;
- identifying a message of a second user associated with the first user, wherein the message is related to the supplemental content, and wherein the identifying the message of the second user associated with the first user comprises:
- determining that a rating for a user profile associated with the second user is greater than each of a plurality of other ratings for a plurality of other user profiles associated with the supplemental content;
- and
- based at least in part on the identifying of the message, causing the device to simultaneously display the supplemental content and at least a portion of the message during the break in the media content.
3 more elements
A system comprising:
- control circuitry configured to:
- cause media content to be displayed at a device of a first user;
- identifying supplemental content to be displayed at the device of the first user during a break in the media content;
- identify a message of a second user associated with the first user based at least in part on a screen size of the device, wherein the message is related to the supplemental content;
- and
- based at least in part on the identifying of the message, cause the device to simultaneously display the supplemental content and at least a portion of the message during the break in the media content.
3 more elements
Dependencies are inferred from the claim text.