Systems and methods for using metadata to play media assets stored on a digital video recorder
AssigneeDISH Network L.L.C.
InventorsRobert F. Percival, John D. Barbieri, Emily Baker
Life of this patent
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AssigneeDISH Network L.L.C.
InventorsRobert F. Percival, John D. Barbieri, Emily Baker
Estimating the term…
Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.
A method in a media asset presentation system, the method comprising:
A non-transitory computer-readable storage medium having computer-executable instructions stored thereon that, when executed by at least one processor, cause operations to be performed, the following to be performed:
A media asset presentation system, comprising:
Dependencies are inferred from the claim text.