US 12,720,127 B2 · Intelligent routing fabric for asset insertion in content

Abstract

Systems and methods presented herein provide for intelligent routing of requests for insertion of advertisements into content. A network element, communicatively coupled to content distributors and to advertisement decision servers (ADSs), is operable to receive a first set of requests from a first of the content distributors for advertisements to be inserted into content provided by the first content distributor, detect, in the requests, Personally Identifiable Information (PII) of subscribers of the first content distributor requesting the content; based in part on the PII of the subscribers, identify one or more audience segments to which the subscribers belong, remove the PII of the requests to anonymize the requests, transfer the anonymized requests with the audience segments to a first of the ADSs, receive advertisements from the first ADS for placement into the content of the first content distributor, and direct the first content distributor to insert the advertisements into the requested content.

Claims20

Dependent claims

A network device communicatively coupled to a plurality of content distributors and to a plurality of advertisement decision servers (ADSs), wherein the network device is configured to:

receive a first set of requests from a first content distributor of the plurality of content distributors for advertisements to be inserted into first content provided by the first content distributor;
detect, in the first set of requests, Personally Identifiable Information (PII) of subscribers associated with the first content distributor;
based in part on the PII of the subscribers associated with the first content distributor, identify one or more audience segments to which the subscribers associated with the first content distributor belong;
based on determining that the first content distributor is not associated with a first ADS of the plurality of ADSs, remove the PII from the first set of requests to anonymize the first set of requests;
send the anonymized first set of requests with the audience segments to the first ADS;
receive at least one first advertisement from the first ADS for placement into the first content;
and
cause the first content distributor to insert the at least one first advertisement into the first content.

5 more elements

A method comprising:

receiving, by a network device communicatively coupled to a plurality of content distributors and to a plurality of advertisement decision servers (ADSs), a first set of requests from a first content distributor of the plurality of content distributors for advertisements to be inserted into first content provided by the first content distributor;
detecting, in the first set of requests, Personally Identifiable Information (PII) of subscribers associated with the first content distributor;
based in part on the PII of the subscribers associated with the first content distributor, identifying one or more audience segments to which the subscribers associated with the first content distributor belong;
based on determining that the first content distributor is not associated with a first ADS of the plurality of ADSs, removing the PII from the first set of requests to anonymize the first set of requests;
sending the anonymized first set of requests with the audience segments to the first ADS;
receiving at least one first advertisement from the first ADS for placement into the first content;
and
causing the first content distributor to insert the at least one first advertisement into the first content.

5 more elements

A computer-readable medium storing instructions that, when executed, cause:

receiving, by a network device communicatively coupled to a plurality of content distributors and to a plurality of advertisement decision servers (ADSs), a first set of requests from a first content distributor of the plurality of content distributors for advertisements to be inserted into first content provided by the first content distributor;
detecting, in the first set of requests, Personally Identifiable Information (PII) of subscribers associated with the first content distributor;
based in part on the PII of the subscribers associated with the first content distributor, identifying one or more audience segments to which the subscribers associated with the first content distributor belong;
based on determining that the first content distributor is not associated with a first ADS of the plurality of ADSs, removing the PII from the first set of requests to anonymize the first set of requests;
sending the anonymized first set of requests with the audience segments to the first ADS;
receiving at least one first advertisement from the first ADS for placement into the first content;
and
causing the first content distributor to insert the at least one first advertisement into the first content.

5 more elements

Dependencies are inferred from the claim text.

Intelligent routing fabric for asset insertion in content

Life of this patent

Intelligent routing fabric for asset insertion in content

Life of this patent

Abstract

Claims20