Electronic label for a drug delivery device

A drug delivery device for administering a medicament to a patient, the drug delivery device comprising:

• a housing comprising or forming a body and configured to accommodate a medicament container;
• a drive mechanism configured to withdraw or to expel a dose of the medicament from the medicament container and configured to administer the dose of the medicament to a patient;
• an electronic label attached to the body, the electronic label comprising:
• a flexible substrate configured for attachment to the body;
• an electronic display located on the flexible substrate, wherein the electronic display is configured to display at least a first information content of a first information type, to display at least a second information content of a second information type and to display at least a third information content, wherein the third information content is of the first information type or of the second information type, wherein the first information type comprises generic information about the medicament and wherein the second information type comprises information about a momentary status, about an actual use or about a prior use of the drug delivery device;
• a processor connected to the electronic display and configured to modify or to control a visual appearance of the electronic display by displaying at least a portion of the first information content and at least a portion of the third information content separately, simultaneously, sequentially or alternately on the electronic display;
• and
• at least one ambient sensor located on the flexible substrate and connected to the processor, wherein the ambient sensor is configured to determine at least one of an ambient brightness, a variation of ambient air pressure, or to detect a movement and/or an orientation of the electronic label with regard to a field of gravity, wherein the processor is configured to modify at least a portion of one of the first information content and the second information content on the electronic display when receiving a sensor signal from the ambient sensor.

A method for displaying a first information content of a first information type and a second information content of a second information type on an electronic display of an electronic label comprising:

• a flexible substrate configured for attachment to a body of a drug delivery device, an electronic display located on the flexible substrate, wherein the electronic display is configured to display at least a first information content of a first information type, to display at least a second information content of a second information type and to display at least a third information content, wherein the third information content is of the first information type or of the second information type, wherein the first information type comprises generic information about the medicament and wherein the second information type comprises information about a momentary status, about an actual use or about a prior use of the drug delivery device, and a processor connected to the electronic display and configured to modify or to control a visual appearance of the electronic display by displaying at least a portion of the first information content and at least a portion of the third information content separately, simultaneously, sequentially or alternately on the electronic display, the method comprising:
• displaying at least a portion of the first information content of the first information type on the electronic display;
• and
• separately, simultaneously, sequentially or alternately displaying at least a portion of the third information content on the electronic display, wherein the third information content is of the first information type or of the second information type,
• modifying at least a portion of one of the first information content and the second information content on the electronic display when receiving a sensor signal from an ambient sensor, which is located on the flexible substrate and connected to the processor, wherein the ambient sensor is configured to determine at least one of an ambient brightness, a variation of ambient air pressure, or to detect an orientation of the electronic label with regard to a field of gravity.