Techniques for dynamically and securely managing user rewards

A non-transitory computer-readable medium storing code, the code comprising instructions executable by one or more processors to:

• generate, by a system providing a distributed ledger, one or more digital assets based at least in part on the system determining that a user has performed one or more actions, wherein each digital asset of the one or more digital assets is generated with an embedded scannable code, and wherein the embedded scannable code is based at least in part on a hashing function performed on one or more identifiers associated with the user;
• store, by the system, a record of the one or more digital assets in the distributed ledger, wherein the one or more digital assets are made available to the user via a digital wallet based at least in part on the one or more digital assets being stored in the distributed ledger;
• receive, by the system and from a first device, an application programming interface (API) call comprising an indication of the embedded scannable code and a request for one or more rewards corresponding to the one or more digital assets, wherein the API call is received in response to the embedded scannable code included in a first digital asset of the one or more digital assets being scanned by the first device from a second device of the user;
• and
• transmit, from the system and in response to the API call, a message to the first device, the message indicating that the one or more rewards are available to the user based at least in part on the first digital asset being present in the digital wallet.

An apparatus, comprising:

• memory;
• and
• one or more processors coupled with the memory and configured to cause the apparatus to:
• generate, by a system providing a distributed ledger, one or more digital assets based at least in part on the system determining that a user has performed one or more actions, wherein each digital asset of the one or more digital assets is generated with an embedded scannable code, and wherein the embedded scannable code is based at least in part on a hashing function performed on one or more identifiers associated with the user;
• store, by the system, a record of the one or more digital assets in the distributed ledger, wherein the one or more digital assets are made available to the user via a digital wallet based at least in part on the one or more digital assets being stored in the distributed ledger;
• receive, by the system and from a first device, an application programming interface (API) call comprising an indication of the embedded scannable code and a request for one or more rewards corresponding to the one or more digital assets, wherein the API call is received in response to the embedded scannable code included in a first digital asset of the one or more digital assets being scanned by the first device from a second device of the user;
• and
• transmit, from the system and in response to the API call, a message to the first device, the message indicating that the one or more rewards are available to the user based at least in part on the first digital asset being present in the digital wallet.