Computer-based systems and/or computing devices configured for implementing browser extensions that provide contextually relevant information to a user via a graphical user interface

A system, the system comprising:

• at least one memory storing instructions;
• and
• at least one processor operatively connected to the at least one memory, and configured to execute the instructions to perform operations, the operations including:
• identifying, via a browser extension installed in a browser, first content of a first webpage of a first website being displayed on a display via the browser;
• determining, via the browser extension, a product based on the first content of the first webpage;
• determining, via the browser extension, a user has visited a second webpage related to the product, wherein the second webpage has been determined to be related to the product based on second content of the second webpage of a second website being displayed on the display via the browser;
• determining, via the browser extension, a merchant that offers the product for sale;
• determining, via the browser extension, a customer reward offered by the merchant and applicable to the sale of the product;
• determining, via the browser extension, whether the user associated with the browser has at least a threshold level of interest associated with the product based on one or both of (i) a first amount of time a first tab that displays the first webpage is open or (ii) a second amount of time a second tab that displays the second webpage is open;
• and
• modifying, via the browser extension, the display of the browser to include a graphical user interface (GUI) element, the GUI element including an interface element selectable to activate the customer reward while the first webpage is being displayed, wherein the display is modified to display the interface element only after determining (i) both the first webpage and the second webpage are associated with the product and (ii) the user has visited the second webpage related to the product and that the threshold level of interest has been met or exceeded.

A method, the method comprising:

• collecting, via a browser extension installed in a browser, contextual data associated with a product;
• storing, via a data storage, the contextual data;
• identifying, via the browser extension installed in a browser, first content of a first webpage of a first website being displayed on a display via the browser;
• determining, via the browser extension, a product based on the first content of the first webpage;
• determining, via the browser extension, a user has visited a second webpage related to the product, wherein the second webpage has been determined to be related to the product based on second content of the second webpage of a second website being displayed on the display via the browser;
• determining, via the browser extension, a merchant that offers the product for sale;
• determining, via the browser extension, a customer reward offered by the merchant and applicable to the sale of the product;
• determining, via the browser extension, whether the user associated with the browser has at least a threshold level of interest associated with the product based on the determination that the user has visited the first webpage and the second webpage related to the product and the contextual data, wherein the contextual data includes one or more of a number of visits to the first webpage over a first period of time, a number of visits to the second webpage over a second period of time, a number of visits to at least one other webpage associated with the product, a number of visits to at least one other website associated with the product, or a length of time the first webpage has remained active;
• and
• modifying, via the browser extension, the display of the browser to include a graphical user interface (GUI) element, the GUI element including an interface element selectable to activate the customer reward while the first webpage is being displayed, wherein the display is modified to display the interface element only after determining (i) both the first webpage and the second webpage are associated with the product and (ii) the user has visited the second webpage related to the product and that the threshold level of interest has been met or exceeded.