Active notification using transportation service prediction

A system comprising:

• at least one hardware processor;
• and
• a non-transitory machine storage medium embodying a set of instructions that, when executed by the at least one hardware processor, cause the at least one hardware processor to perform operations comprising:
• detecting a current location of a target user via a GPS signal received from a mobile device of the target user;
• generating, using a prediction model, a transportation service prediction based on the current location of the target user and historical user data indicating repeat trip behavior of the target user, the transportation service prediction indicating a probability that the target user will request a transportation service in association with a place for a given time of day and day of the week;
• and
• based on the probability that the target user will request the transportation service, and determining that the current location is between a minimum threshold distance from the place and a maximum threshold distance from the place, transmitting a notification from a networked computer system to the mobile device of the target user causing display of the notification comprising a selectable user interface element configured to enable the target user to submit an electronic request for the transportation service in association with the place.

A non-transitory machine storage medium embodying a set of instructions that, when executed by at least one hardware processor, cause the at least one hardware processor to perform operations comprising:

• detecting a current location of a target user via a GPS signal received from a mobile device of the target user;
• generating, using a prediction model, a transportation service prediction based on the current location of the target user and historical user data indicating repeat trip behavior of the target user, the transportation service prediction indicating a probability that the target user will request a transportation service in association with a place for a given time of day and day of the week;
• and
• based on the probability that the target user will request the transportation service, and determining that the current location is between a minimum threshold distance from the place and a maximum threshold distance from the place, transmitting a notification from a networked computer system to the mobile device of the target user causing display of the notification comprising a selectable user interface element configured to enable the target user to submit an electronic request for the transportation service in association with the place.