Method and system for creating interaction input based on displayed content

A system for providing interaction input based on displayed content comprising:

• a content source for providing content to be displayed;
• wherein the content source is configured to create the content comprising a machine readable resource locator, the resource locator being uniquely generated for a single use, wherein the resource locator is a website URL comprising a base URL and a URL parameter, wherein the URL parameter is unique to the single use of that resource locator;
• a display device for displaying the content provided from the content source;
• a distinct device to the display device for extracting the machine readable resource locator from the displayed content;
• wherein the distinct device is configured to access content from the location of the resource locator, which content enables further interaction with the content on a one to one or an individualised basis.

A connection server for providing a connection to content able to be interacted with on an individualized basis, the content being for display on a one to many view basis, said connection server comprising:

• a first input for receiving a first location of a resource accessible by another device;
• a displayed content generator for generating a first signal for controlling a display device to display a first image, wherein the first image is created so as to comprise a machine readable resource locator, the resource locator being uniquely generated for a single use and being usable to direct the other device to the first location of the resource;
• an output of the signal to a display device for displaying the image;
• a second input for receiving a message indicating that the resource at the first location has been accessed;
• wherein the first input receives another location of a resource accessible by yet another device when the first location has been accessed by the other device;
• wherein the displayed content generator generates a second signal for controlling the display device to display a second image, wherein the second image is created so as to comprise a machine readable resource locator that is uniquely generated for a single use and being usable to direct the yet other device to the second location of the resource.

A method of providing content able to be interacted with on an individualized basis, the content being for display on a one to many view basis, said method comprising:

• receiving a first location of a resource accessible by another device;
• generating a first signal for controlling a display device to display a first image, wherein the first image is created so as to comprise a machine readable resource locator, the resource locator being uniquely generated for a single use and being usable to direct the other device to the first location of the resource;
• outputting of the signal to a display device for displaying the image;
• receiving a message indicating that the resource at the first location has been accessed;
• receiving another location of a resource accessible by yet another device when the first location has been accessed by the other device;
• generating a second signal for controlling the display device to display a second image, wherein the second image is created so as to comprise a machine readable resource locator that is uniquely generated for a single use and being usable to direct the yet other device to the second location of the resource;
• outputting of the second signal to the display device.

A content server for providing content able to be interacted with on an individualized basis, the content being for display on a one to many view basis, said content server comprising:

• a storage device for storing content or a receiver for receiving content;
• a unique code generator for generating unique single use codes;
• a transmitter of each unique single use code;
• a receiver of requests for service of content, each request comprising one of the unique single use codes;
• a serving system for serving the content when requested;
• wherein the serving system individualizes the content served based on each received unique single use code;
• wherein the transmitter is configured to transmit another unique single use code when one of the unique single use codes is received,
• wherein each unique single use code is a resource locator being a website URL comprising a base URL and a URL parameter, wherein the URL parameter is unique to the single use of that resource locator.

A method of providing content able to be interacted with on an individualized basis, the content being for display on a one to many view basis, said content server comprising:

• storing or receiving content;
• generating unique single use codes;
• transmitting the unique single use codes;
• receiving requests for service of content, each request comprising one of the unique single use codes;
• serving the content when requested so that the content is individualized based on each received unique single use code;
• wherein a subsequent one of each unique single use code is transmitted when one of the unique single use codes is received,
• wherein each unique single use code is a resource locator being a website URL comprising a base URL and a URL parameter, wherein the URL parameter is unique to the single use of that resource locator.