Control use and ownership of digital assets in meta verse

An apparatus comprising:

• a communication interface to enable communication with devices operating to provide a metaverse environment;
• and
• a processor configured to perform operations comprising:
• obtaining a first set of control properties associated with a digital asset and a second set of control properties associated with a brandmark, wherein the first set of control properties defines first usage rules for rendering the digital asset in a metaverse environment in which a user is immersed into a virtual environment and the second set of control properties defines second usage rules for rendering the brandmark in the metaverse environment;
• determining whether the digital asset is compatible with the brandmark by determining whether the first set of control properties conflict with the second set of control properties;
• generating a matching hash based on a set of combined control properties that include the first set of control properties, the second set of control properties, and at least one other set of control properties of at least one other digital asset, wherein the digital asset and the at least one other digital asset are associated with an avatar being rendered in the metaverse environment;
• validating the avatar for rendering in the metaverse environment based on the matching hash;
• and
• rendering the digital asset with the brandmark in the metaverse environment based on determining that the digital asset is compatible with the brandmark.

One or more non-transitory computer readable storage media encoded with instructions that, when executed by a processor, cause the processor to execute a method comprising:

• obtaining a first set of control properties associated with a digital asset and a second set of control properties associated with a brandmark, wherein the first set of control properties defines first usage rules for rendering the digital asset in a metaverse environment in which a user is immersed into a virtual environment and the second set of control properties defines second usage rules for rendering the brandmark in the metaverse environment;
• determining whether the digital asset is compatible with the brandmark by determining whether the first set of control properties conflict with the second set of control properties;
• generating a matching hash based on a set of combined control properties that include the first set of control properties, the second set of control properties, and at least one other set of control properties of at least one other digital asset, wherein the digital asset and the at least one other digital asset are associated with an avatar being rendered in the metaverse environment;
• validating the avatar for rendering in the metaverse environment based on the matching hash;
• and
• rendering the digital asset with the brandmark in the metaverse environment based on determining that the digital asset is compatible with the brandmark.