System and method of incenting positive driving behaviour

A method for gamifying driver speed compliance using a system comprising:

• a. a central computer having an operative network connection and:
• i. a connection to a license authority database through which vehicle ownership can be resolved to vehicle license numbers;
• ii. a score tracking database comprised of score tracking records each corresponding to a vehicle license number and including a speed compliance score therefor;
• and
• iii. a scoring software component for execution of the steps of the method;
• b. at least one photo radar capture device connected via the network to the central computer and capable of capturing a vehicle speed indication comprising vehicle speed and license number in respect of vehicles passing the capture device on a road surface having an assigned speed limit, wherein if the vehicle is not exceeding the speed limit the vehicle speed indication is a positive speed indication and if the vehicle is exceeding the speed limit the vehicle speed indication is a negative speed indication;
• the method comprising, in respect of a defined time window being a reward timeframe, using the scoring software component on the central computer to:
• i. during the reward timeframe, on receipt of a vehicle speed indication received at the central computer via the network:
• A. locating or creating a corresponding score tracking record in the score tracking database;
• B. if the vehicle speed indication is a positive speed indication, adding an assigned speed credit score to the speed compliance score stored in the corresponding score tracking record;
• C. if the vehicle speed indication is a negative speed indication, adding an assigned speed debit score from the speed compliance score stored in the corresponding score tracking record;
• ii. on expiry of the reward timeframe, in a winner selection step:
• A. selecting qualifying score tracking records, being score tracking records with a positive speed compliance score, from the score tracking database;
• B. selecting a winning score tracking record from the qualifying score tracking records;
• C. resolving the license number of the winning score tracking record to a vehicle owner via the license authority database;
• and
• D. providing notification of the details of the winning score tracking record and the corresponding vehicle owner to a user of the central computer.