Video overlayers, distribution management systems and computer-implemented methods of overlaying a video with product data

A computer-implemented method of overlaying a video with product data, the computer-implemented method being performed in a system comprising,

• a viewer device having at least one display,
• a video player configured for displaying a video on the display, the video player having a play function and a pause function, the play function being configured for playing a video, the pausing function being configured for pausing the playing of a video,
• a product database associating at least one product image with product data, and,
• at least one second processor, the computer-implemented method comprising the steps of, with the second processor,
• obtaining a video to be played by the video player, the video comprising a plurality of video frames and timing information associated with the plurality of video frames, wherein at least one video frame, called remarkable video frame, comprises at least one visually identifiable object of interest, which location in the video frame being previously known or determined,
• providing a human perceptible video overlay which is configured to be synchronized in time with the video based on the timing information, such that all or part of its content overlays the video, at a particular point in time of the video, the human perceptible video overlay comprising, for at least one remarkable video frame,
• at least one first overlay container configured for overlaying the remarkable video frame with a first interactive content configured for allowing a predetermined viewer interaction, the location of the points defining a border of the first interactive content being previously known or determined and
• at least one second overlay container, associated with the first overlay container, and configured for overlaying the remarkable video frame with a second interactive content having at least one user selectable option configured for allowing a predetermined viewer interaction, the second interactive content being configured according to the product data of at least one product associated with the visually identifiable object of interest,
• executing the play function of the video player, and
• when the current video frame is a remarkable video frame, displaying the corresponding first overlay container wherein, with the second processor,
• in response to a predetermined viewer interaction with the first interactive content or the pause function, pausing the playing of the video,
• when the playing of the video is paused,
• obtaining, based on the current remarkable video frame and the associated first overlay container, an image crop that includes the visually identifiable object of interest,
• recognizing or identifying, from the product database, based on the image crop, at least one product image that substantially matches the visually identifiable object of interest,
• retrieving, from the product database, the product data that is associated with the recognized product, and
• displaying the second overlay container according to the retrieved product data.