A method performed by a power transmission apparatus, the method comprising:
- performing negotiation with a power reception apparatus in a negotiation phase;
- wirelessly transmitting power to the power reception apparatus in a power transfer phase after the negotiation phase;
- restricting, if predetermined information is received from the power reception apparatus in the power transfer phase, transmission of the power;
- detecting an object in a period in which the transmission of the power is restricted;
- and
- after an end of the period in which the transmission of the power is restricted, resuming the transmission of the power in the power transfer phase without going through the negotiation phase.