System and method for delivering dynamic customized content to fuel dispensers
AssigneePilot Travel Centers, LLC
InventorsJohn Mardini, Dipakkumar Kanudawala
Life of this patent
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Abstract
Systems and methods for dynamic content personalization at a fuel dispenser are provided. In one aspect, a method for content personalization and/or customization comprises an input device can receive an input corresponding to a user. Based on the received input by the system, a set of actions can be generated by a personalization engine to retrieve and/or display content. Subsequently, the set of actions can be processed by an application in logical communication with the personalization engine to retrieve and/or display content and/or additional input elements.
Claims20
A system for digital content personalization and delivery at a fuel dispenser, the system comprising:
- a fuel dispenser comprising a digital display and a payment switch to receive a swipe event from a user;
- a plurality of data streams;
- a personalization engine comprising a step function module comprising a plurality of lambda units and a personalization rule handler to process a collected dataset with a ruleset to generate one or more command messages, each command message comprising a sequence of actions, each action of the sequence of actions corresponding to a command or an event, wherein at least a portion of the sequence of actions comprise a digital content payload,
- wherein the step function module generates the collected dataset by retrieving data in parallel from a customer data repository, a campaign management system, and a rule repository, and
- wherein the personalization rule handler processes the collected data set with associated rules from the rule repository;
- a digital server to receive the one or more command messages including the sequence of actions comprising the digital content payload;
- and
- an interactive application in communication with the digital server to process the one or more command messages on a display of the fuel dispenser, wherein the processing comprises displaying digital content on the digital display of the fuel dispenser.
A method for dynamic digital content personalization and delivery at a fuel dispenser, the method comprising:
- receiving, by a payment switch of a fuel dispenser, a first input corresponding to a user;
- generating, by a personalization engine, one or more command messages, each command message comprising a set of actions, each action of the set of actions corresponding to a command or an event to retrieve and/or display content on a display screen, wherein at least a portion of the set of actions comprises a digital content payload, wherein the personalization engine comprises a step function module comprising a plurality of lambda units and a personalization rule handler to process a collected dataset with a ruleset to generate the one or more command messages,
- wherein the step function module generates the collected dataset by retrieving data in parallel from a customer data repository, a campaign management system, and a rule repository, and
- wherein the personalization rule handler processes the collected data set with associated rules from the rule repository;
- receiving, by a digital server, the one or more command messages including the sequence of actions comprising the digital content payload;
- and
- processing, by an interactive application in communication with a digital server, the one or more command messages comprising the set of actions wherein the processing comprises displaying content on a digital display of the fuel dispenser.
Dependencies are inferred from the claim text.