Efficient and secure communication using wireless service identifiers

A mobile wireless device associated with an entity, the mobile wireless device comprising:

• a first radio for providing reception and transmission of data utilizing a Bluetooth wireless protocol;
• one or more processors;
• and
• one or more memory devices coupled to the one or more processors;
• wherein the first radio is capable of acting as a beacon transmitter;
• wherein the beacon transmitter is configured to transmit, using the Bluetooth wireless protocol, a plurality of beacon transmissions each of the beacon transmissions including (a) a MAC address, (b) a unique identifier wherein the unique identifier of each respective beacon transmission is a value which does not directly identify a location of the mobile wireless device, and (c) a beacon service identifier, and wherein one or more of the beacon transmissions of the plurality of beacon transmissions have the value of the beacon service identifier equal to a particular beacon service identifier in which the unique identifier is relevant to stored information relating to an entity or object associated with a transmitter of a respective beacon transmission;
• wherein the value of the MAC address and the value of the unique identifier changes over time for beacon transmissions having a same particular beacon service identifier value from the beacon transmitter using the Bluetooth wireless protocol;
• wherein the particular beacon service identifier is configured to identify a particular beacon location service in which:
• a) a detecting mobile device associated with the particular beacon location service is configured to filter the plurality of beacon transmissions which were received having the particular beacon service identifier;
• b) the detecting mobile device associated with the particular beacon location service is further configured to send one or more location reporting messages to a server associated with the particular beacon service comprising a respective unique identifier of the filtered beacon transmissions or information derived from the respective unique identifier and a respective location of the detecting mobile device;
• and,
• c) at least one server of the particular beacon location service is configured to receive the one or more location reporting messages from the detecting mobile device and provide location information reports, so as to enable the entity associated with the mobile wireless device to be informed by the server of a location associated with detection of beacon transmissions associated with the particular beacon location service from the mobile wireless device;
• wherein the at least one server of the beacon location service is configured to provide a first location information report during a first time period based upon a first unique identifier and a second location information report during a second time period based upon a second unique identifier, so as to enable the entity associated the mobile wireless device to be informed by the server of the locations associated with detection of beacon transmissions associated with the particular beacon service during each of the first time period and the second time period;
• wherein the first unique identifier and the second unique identifier are transmitted by the mobile wireless device within the plurality of beacon transmissions.

A mobile wireless device associated with an entity, the mobile wireless device comprising:

• a first radio for providing reception and transmission of data utilizing a Bluetooth wireless protocol;
• one or more processors;
• and
• one or more memory devices coupled to the one or more processors;
• wherein the first radio is wherein the first radio is capable of acting as a beacon transmitter;
• wherein the beacon transmitter is configured to transmit, using the Bluetooth wireless protocol, a plurality of beacon transmissions each of the beacon transmissions including (a) a MAC address, (b) a unique identifier wherein the unique identifier of each respective beacon transmission is a value which does not directly identify a location of the mobile wireless device, and (c) a beacon service identifier, and wherein one or more of the beacon transmissions of the plurality of beacon transmissions have the value of the beacon service identifier equal to a particular beacon service identifier in which the unique identifier is relevant to stored information relating to an entity or object associated with a transmitter of a respective beacon transmission;
• wherein the value of the MAC address and the value of the unique identifier changes over time for beacon transmissions having a same particular beacon service identifier value from a particular beacon transmitter device using a Bluetooth wireless protocol;
• wherein the particular beacon service identifier is configured to identify a particular beacon location service which enables the entity associated with the mobile wireless device to be informed by a server of a location of the mobile wireless device;
• wherein the particular beacon location service identified by the particular beacon service identifier is one in which:
• a) a detecting mobile device associated with the particular beacon location service is configured to filter the plurality of beacon transmissions which were received having the particular beacon service identifier;
• b) the detecting mobile device associated with the particular beacon location service is further configured to send one or more location reporting messages to a server associated with the particular beacon service comprising a respective unique identifier of the filtered beacon transmissions or information derived from the respective unique identifier and a respective location of the detecting mobile device;
• and,
• c) at least one server of the particular beacon location service is configured to receive the one or more location reporting messages from the detecting mobile device and provide location information reports, so as to enable the entity associated with the mobile wireless device to be informed by the server of a location associated with detection of beacon transmissions associated with the particular beacon location service from the mobile wireless device.