Methods, systems, and apparatuses for determining viewership

An apparatus, comprising:

• one or more processors;
• and
• a memory storing processor-executable instructions, that when executed by the one or more processors, cause the apparatus to:
• receive a plurality of demographic attributes associated with at least two users at a user location;
• determine, by a trained machine learning model based on the plurality of demographic attributes, an initial viewing probability score of a content item being presented at the user location for each of the at least two users;
• adjust, based on a plurality of received network data associated with the at least two users, the initial viewing probability score for each of the at least two users;
• and
• send, based on the adjusted viewing probability score for each of the at least two users, a second content item to be presented at the user location.

One or more non-transitory computer-readable media storing processor-executable instructions that, when executed by at least one processor, cause the at least one processor to:

• receive a plurality of demographic attributes associated with at least two users at a user location;
• determine, by a trained machine learning model based on the plurality of demographic attributes, an initial viewing probability score of a content item being presented at the user location for each of the at least two users;
• adjust, based on a plurality of received network data associated with the at least two users, the initial viewing probability score for each of the at least two users;
• and
• send, based on the adjusted viewing probability score for each of the at least two users, a second content item to be presented at the user location.

A system comprising:

• a first computing device configured to:
• receive a plurality of demographic attributes associated with at least two users at a user location;
• determine, by a trained machine learning model based on the plurality of demographic attributes, an initial viewing probability score of a content item being presented at the user location for each of the at least two users;
• adjust, based on a plurality of received network data associated with the at least two users, the initial viewing probability score for each of the at least two users;
• and
• send, based on the adjusted viewing probability score for each of the at least two users, a second content item to be presented at the user location;
• and
• a second computing device configured to:
• receive the second content item.