System and method for personalizing the language associated with outbound calls

An apparatus, comprising:

• memory;
• and
• one or processors coupled to the memory, the memory storing instructions that when executed by the one or more processors cause the one or more processors to:
• receive, from a calling party, an indication of a requested communication between the calling party and a called party, the called party having a communications device, wherein the requested communication is inchoate upon receipt of the indication;
• determine a communication characteristic associated with the called party, wherein the communication characteristic includes a language characteristic of the called party, the language characteristic being based on a priori knowledge known by the calling party about the called party;
• generate customized display content based on the communication characteristic, wherein the customized display content includes at least one of a caller name, a call reason, a caller logo, a caller-selected picture, or a caller-selected video;
• permit the requested communication to proceed between the calling party and the called party;
• and
• cause the customized display content to be transmitted via one or more communications channels and rendered on the communications device on or prior to the called party being alerted to the requested communication.