System and method for curating memories

One or more non-transitory computer-storage media having computer-executable instructions embodied thereon that, when executed by a computing device, cause the computing device to perform a method, the method comprising:

• receiving a first image of a first portion of a greeting card wherein the first image includes identifying data useable to identify the first image;
• storing the identifying data in a datastore;
• associating the identifying data with a first user;
• determining characterization information from the first image that characterizes aspects of the first image;
• receiving from the computing device a second image of a second portion of the greeting card wherein the second image includes at least part of the first portion of the greeting card;
• utilizing the second image as a lookup key to identify the first user;
• correlating the characterization information of the first image to attributes of one or more product offerings;
• and
• communicating an indication of at least one of the product offerings to the computing device.