Database system for dynamically generating customized models

A computer-implemented method comprising:

• receiving, from a user computer system, a database filter item;
• generating, by a database system, a database including a plurality of records by extracting a selected set of first level records corresponding to the database filter item from a plurality of user records of a user database;
• filtering, by the database system, the plurality of records to create a diminished plurality of records that meet one or more selected metrics;
• integrating, by the database system, data from an event database into the diminished plurality of records to create an updated diminished plurality of records;
• automatically generating, by the database system, an electronic notification, for communication to the user computer system of a user, indicating information included in the updated diminished plurality of records;
• and
• communicating, by the database system, the electronic notification to the user computer system.

A data processing system comprising:

• a user database including a plurality of user records;
• and
• a hardware processor configured to execute computer-executable instructions to:
• based on a request received via an interactive user interface displayed on a user device, calculate a number of households in the user database for one or more selected geographic zones;
• append the calculated number of households for the one or more selected geographic zones to a first file;
• receive criteria selected by the user device for filtering the first file;
• sort the first file based on at least one or more generated metrics;
• append the plurality of user records in the first file with identifying information;
• generate a results file identifying those user records in the first file that meet the received criteria;
• and
• automatically update the first file to include an updated number of households when a threshold of change is detected in the user database.