Systems and methods for evaluating custom audience segments

A system, comprising:

• processing circuitry;
• and
• a non-transitory, computer-readable medium comprising instructions, that, when executed by the processing circuitry, cause the processing circuitry to:
• render a custom segment graphical user interface (GUI);
• generate a plurality of Hyperloglog data structures, each of the plurality of Hyperloglog data structures corresponding to a segment of a population of electronic devices, users of the electronic devices, or both having a common characteristic associated with that segment, wherein the Hyperloglog data structures comprise outputs resulting from hashing identifiers associated with the population of electronic devices, the users of the electronic devices, or both, wherein the identifiers associated with the population of electronic devices comprise millions of identifiers;
• receive, via the custom segment GUI, a request regarding a custom segment from an electronic device, wherein the custom segment is defined by a first Boolean expression of a plurality of segments, wherein the plurality of segments comprises elements corresponding to, or representative of, one or more electronic devices, one or more users of the one or more electronic devices, or both the one or more electronic devices and the one or more users, wherein:
• the first Boolean expression comprises:
• a first Boolean intersection operation between a first segment of the plurality of segments and a second segment of the plurality of segments;
• and
• a second Boolean operation between a result of the first Boolean intersection operation and a third segment of the plurality of segments;
• and
• satisfy the request on demand, returning a response to the request within sub-minute time, using at least a portion of the plurality of Hyperloglog data structures, by:
• identifying that the first Boolean expression comprises an intersection operation unsupported by an existing Hyperloglog algorithm of the processing circuitry;
• in response to identifying that the first Boolean expression comprises the intersection operation unsupported by the existing Hyperloglog algorithm of the processing circuitry, redefine the custom segment by generating a second Boolean expression based on the first Boolean expression and the plurality of segments, wherein the second Boolean expression is different from the first Boolean expression, comprising:
• a first portion corresponding to a third Boolean operation of the first segment and the third segment;
• and
• a second portion corresponding to a fourth Boolean operation of the second segment and the third segment;
• determining a number of distinct elements of the custom segment at least partially by:
• accessing a subset of the plurality of Hyperloglog data structures corresponding to one of the plurality of segments;
• evaluating, via a Hyperloglog algorithm, the second Boolean expression utilizing the subset of the plurality of Hyperloglog data structures corresponding to the plurality of segments;
• and
• sending, to the electronic device, an indication of the number of distinct elements of the custom segment in a visualization of the custom segment GUI.

A computer-implemented method, comprising:

• rendering a custom segment graphical user interface (GUI);
• generating a plurality of Hyperloglog data structures, each of the plurality of Hyperloglog data structures corresponding to a segment of a population of electronic devices, users of the electronic devices, or both having a common characteristic associated with that segment, wherein the Hyperloglog data structures comprise outputs resulting from hashing identifiers associated with the population of electronic devices, the users of the electronic devices, or both, wherein the identifiers associated with the population of electronic devices comprise millions of identifiers;
• receiving, via processing circuitry, from the custom segment GUI, a request regarding a custom segment from an electronic device, wherein the custom segment is defined by a first Boolean expression of a plurality of segments, wherein the plurality of segments comprises elements corresponding to, or representative of, one or more electronic devices, one or more users of the one or more electronic devices, or both the one or more electronic devices and the one or more users, wherein:
• the first Boolean expression comprises:
• a first Boolean intersection operation between a first segment of the plurality of segments and a second segment of the plurality of segments;
• and
• a second Boolean operation between a result of the first Boolean intersection operation and a third segment of the plurality of segments;
• satisfying the request on demand, returning a response to the request within sub-minute time, using at least a portion of the plurality of Hyperloglog data structures, by:
• identifying that the first Boolean expression comprises an intersection operation unsupported by an existing Hyperloglog algorithm of the processing circuitry;
• in response to identifying that the first Boolean expression comprises the intersection operation unsupported by the existing Hyperloglog algorithm of the processing circuitry, redefine the custom segment by generating a second Boolean expression based on the first Boolean expression and the plurality of segments, wherein the second Boolean expression is different from the first Boolean expression and comprises:
• a first portion corresponding to a third Boolean operation of the first segment and the third segment;
• and
• a second portion corresponding to a fourth Boolean operation of the second segment and the third segment;
• determining, via the processing circuitry, a number of distinct elements of the custom segment at least partially by:
• accessing a subset of the plurality of Hyperloglog data structures corresponding to one of the plurality of segments;
• and
• evaluating, via the Hyperloglog algorithm, the second Boolean expression utilizing the subset of the plurality of Hyperloglog data structures corresponding to the plurality of segments to obtain an indication of a number of distinct elements of the custom segment;
• and
• sending, via the processing circuitry and to the electronic device, an indication of the number of distinct elements of the custom segment in a visualization of the custom segment GUI.