Methods and apparatus to measure audience composition and recruit audience measurement panelists
AssigneeThe Nielsen Company (US), LLC
InventorsDaniel Nelson, Madhusudhan Reddy Alla
Life of this patent
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Abstract
Methods and apparatus to measure audience composition and recruit audience measurement panelists are disclosed. An example media device disclosed herein includes processor circuitry to execute instructions to: detect a first code embedded in a video stream of media presented by the media device, the first code to reference first audience measurement data to identify the media; after detection of the first code, provide a prompt to request input of second audience measurement data; and cause transmission of at least one of the first audience measurement data or the second audience measurement data to a remote data processing facility.
Claims20
A media device comprising a processor and a memory, the media device configured to perform a set of acts comprising:
- decoding a first code embedded in a video stream of media being presented by the media device, wherein the first code references first audience measurement data for identifying the media;
- based on decoding the first code, providing for display a second code, wherein the second code is scannable by a portable device to determine information for accessing a website to provide additional audience measurement data;
- and
- based on decoding the first code, transmitting a report to a server, wherein the report includes the first code or the first audience measurement data referenced by the first code.
A non-transitory computer-readable medium having stored therein instructions that when executed by a media device cause the media device to perform a set of acts comprising:
- decoding a first code embedded in a video stream of media being presented by the media device, wherein the first code references first audience measurement data for identifying the media;
- based on decoding the first code, providing for display a second code, wherein the second code is scannable by a portable device to determine information for accessing a website to provide additional audience measurement data;
- and
- based on decoding the first code, transmitting a report to a server, wherein the report includes the first code or the first audience measurement data referenced by the first code.
A method comprising:
- decoding, by a media device, a first code embedded in a video stream of media being presented by the media device, wherein the first code references first audience measurement data for identifying the media;
- based on decoding the first code, providing, by the media device, for display a second code, wherein the second code is scannable by a portable device to determine information for accessing a website to provide additional audience measurement data;
- and
- based on decoding the first code, transmitting, by the media device, a report to a server, wherein the report includes the first code or the first audience measurement data referenced by the first code.
Dependencies are inferred from the claim text.