Road vehicle equipped with integrated content display device

A road vehicle (1) comprising:

• four wheels (2), of which at least one pair of driving wheels (2);
• a passenger compartment (3) configured to accommodate a driver (DR) and at least one passenger (P) alongside the driver (DR);
• a vehicle dashboard (4), comprising in turn an exposed surface (9) visible from within the passenger compartment (3);
• a content display device (5);
• a first projection device (11), which is configured to project one or more contents (IM) onto a first projection surface (10);
• the first projection device (11) comprising the first projection surface (10), which is configured to substantially correspond with a part of the exposed surface (9), to be visible to the passenger (P) and/or driver (DR) while driving;
• at least a first aesthetic surface (12), also configured to substantially correspond with said part of the exposed surface (9);
• a support element (14) in the form of a drum, pivotably mounted to the vehicle dashboard (4) about an axis (A) of symmetry and on which at least the first projection surface (10) and the first aesthetic surface (12) are opposed to each other or are equally arranged about the axis (A);
• a movement system (15) configured to rotate the support element (14) between:
• a first configuration, wherein the first aesthetic surface (12) is contiguous with the rest of the exposed surface (9) and the first projection surface (10) is hidden within the dashboard (4), and
• a second configuration, wherein the first projection surface (10) is contiguous to the rest of the exposed surface (9) and the first aesthetic surface (12) is hidden within the dashboard (4),
• wherein the first projection surface (10) and the first aesthetic surface (12) have substantially the same shape and are configured such that, when the support element (14) is rotated between the first and second configurations, the exposed surface (9) of the dashboard (4) maintains continuity and aesthetic coherence with the first aesthetic surface (12) and the first projection surface (10), respectively.