# US 12,688,516 B2 · Object display method and apparatus, and electronic device and computer-readable medium

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- Number: US 12,688,516 B2
- Document ID: US12688516B2
- Status: Granted
- Kind: B2
- Application number: 18/854,042
- Filed: 2023-05-23
- Published: 2025-07-10
- Granted: 2026-07-21
- Earliest claimed: 2022-07-12
- Assignees: Beijing Youzhuju Network Technology Co., Ltd.
- Applicants: Beijing Youzhuju Network Technology Co., Ltd.
- Inventors: Qiang Fu; Liya Li; Jiali Hu; Zhiyao Xie
- Web page: https://patentgrep.com/patent/US12688516B2

## CPC

- G06Q 30/0251: Targeted advertisements
- G06F 9/451: Execution arrangements for user interfaces
- G06Q 10/40: Business processes related to social networking or social networking services
- G06Q 30/0277: {Online advertisement}
- G06Q 30/0623: {by investigating goods or services}
- G06Q 30/0641: {utilising user interfaces specially adapted for shopping}
- G06V 10/761: {Proximity, similarity or dissimilarity measures}
- H04N 21/2187: Live feed
- H04N 21/2542: {for selling goods, e.g. TV shopping (payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12)}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06V: IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

An object display method and apparatus, and an electronic device and a computer-readable medium are provided. The method includes: displaying at least one object to be displayed corresponding to a video playing page in an object display area of the video playing page; and displaying an object aggregation page in response to a triggering operation on the object display area. The object aggregation page is configured for displaying at least one candidate object; a matching degree between the candidate object and a target object meets a preset matching condition; and the target object is determined from the at least one object to be displayed according to description information of the at least one object to be displayed.

## Claims

### Claim 1

An object display method, comprising:
displaying a plurality of objects to be displayed corresponding to a video playing page in an object display area of the video playing page; and
displaying an object aggregation page in response to a triggering operation on the object display area; wherein the object aggregation page is configured for displaying at least one candidate object; a matching degree between the candidate object and a target object meets a preset matching condition; the target object is determined from the plurality of objects to be displayed according to description information of the plurality of objects to be displayed, wherein
in response to the plurality of objects to be displayed comprising a plurality of first objects, and description information of the first object comprising historical operation information of the first objects, the target object is determined from the first plurality of objects according to the historical operation information of the plurality of first objects;
the target object is an object to be referenced in the plurality of first objects; the historical operation information of the object to be referenced indicates that before the triggering operation on the object display area occurs, a time difference between time of occurrence of a target operation triggered with respect to the object to be referenced and time of occurrence of the triggering operation on the object display area is smaller than that with respect to another object in the plurality of first objects; and
the target operation comprises at least one of an information viewing operation, staying time on an information introduction page of the object to be referenced reaching a preset time threshold, a collecting operation, an ordering operation or a selecting operation.

### Claim 2 (depends on 1)

The method according to claim 1, wherein the object aggregation page is a platform page; and
a similarity between the candidate object and the target object meets a preset similarity condition; the candidate object is different from each of said objects to be displayed.

### Claim 3 (depends on 1)

The method according to claim 1, wherein
the description information comprises state information; and
in response to the first object not existing in the plurality of objects to be displayed, the target object is determined from the plurality of objects to be displayed according to the state information of the plurality of objects to be displayed.

### Claim 4 (depends on 3)

The method according to claim 3, wherein the target object is a second object of the plurality of objects to be displayed, and the state information of the second object meets a preset state condition.

### Claim 5 (depends on 4)

The method according to claim 4, wherein
the video playing page is a live video page; and
the preset state condition is that the state information of the second object indicates that the second object is in an explanation state at time of occurrence of the triggering operation on the object display area.

### Claim 6 (depends on 1)

The method according to claim 1, wherein
the displaying the object aggregation page comprises:
displaying the object aggregation page in the object display area; wherein the object display area has a size smaller than a size of the video playing page; and
after the displaying the object aggregation page in the object display area, the method further comprises:
displaying the object aggregation page in full screen in response to a first operation triggered with respect to the object aggregation page;
or
displaying the plurality of objects to be displayed corresponding to the video playing page in the object display area in response to a second operation triggered with respect to the object aggregation page;
or
displaying the plurality of objects to be displayed corresponding to the video playing page in the object display area in response to a third operation triggered with respect to an area outside the object display area in the video playing page.

### Claim 7 (depends on 6)

The method according to claim 6, wherein after the displaying the object aggregation page in full screen, the method further comprises:
displaying the video playing page in response to a fourth operation triggered with respect to the object aggregation page; the plurality of objects to be displayed corresponding to the video playing page is displayed in the object display area of the video playing page.

### Claim 8 (depends on 1)

The method according to claim 1, wherein
the object display area displays a control to be used; and
the displaying the object aggregation page in response to a triggering operation on the object display area comprises:
displaying the object aggregation page in response to a triggering operation on the control to be used.

### Claim 9 (depends on 8)

The method according to claim 8, wherein
guidance content is displayed on the control to be used; the guidance content is determined according to category description information of the target object; and
the method further comprises:
in response to the target object being updated, updating the guidance content displayed on the control to be used.

### Claim 10 (depends on 1)

The method according to claim 1, wherein
the plurality of objects to be displayed are displayed in the object display area according to a preset order;
the displaying the object aggregation page in response to a triggering operation on the object display area comprises:
in response to an object to be displayed at a last position in the preset order being displayed in the object display area, displaying the object aggregation page in response to a preset operation triggered with respect to the object display area.

### Claim 11

An electronic device, comprising a processor and a memory, the memory being configured for storing an instruction or a computer program, and the processor being configured for executing the instruction or computer program in the memory, to cause the electronic device to implement an object display method, the method comprising:
displaying a plurality of objects to be displayed corresponding to a video playing page in an object display area of the video playing page; and
displaying an object aggregation page in response to a triggering operation on the object display area; wherein the object aggregation page is configured for displaying at least one candidate object; a matching degree between the candidate object and a target object meets a preset matching condition; the target object is determined from the plurality of objects to be displayed according to description information of the plurality of objects to be displayed, wherein
in response to the plurality of objects to be displayed comprising a plurality of first objects, and description information of the first objects comprising historical operation information of the first objects, the target object is determined from the plurality of first objects according to the historical operation information of the plurality of first objects;
the target object is an object to be referenced in the plurality of first objects; the historical operation information of the object to be referenced indicates that before the triggering operation on the object display area occurs, a time difference between time of occurrence of the target operation triggered with respect to the object to be referenced and time of occurrence of the triggering operation on the object display area is smaller than that with respect to another object in the plurality of first objects; and
the target operation comprises an information viewing operation, staying time on an information introduction page of the object to be referenced reaching a preset time threshold, a collecting operation, an ordering operation or a selecting operation.

### Claim 12 (depends on 11)

The electronic device according to claim 11, wherein the object aggregation page is a platform page; and
a similarity between the candidate object and the target object meets a preset similarity condition; the candidate object is different from each of said objects to be displayed.

### Claim 13 (depends on 11)

The electronic device according to claim 11, wherein
the description information comprises state information; and
in response to the first object not existing in the plurality of objects to be displayed, the target object is determined from the plurality of objects to be displayed according to the state information of the plurality of objects to be displayed.

### Claim 14

A non-transitory computer-readable storage medium, wherein an instruction or a computer program is stored in the non-transitory computer-readable storage medium, which instruction or computer program, when run on a device, causes the device to implement an object display method, the method comprising:
displaying a plurality of objects to be displayed corresponding to a video playing page in an object display area of the video playing page; and
displaying an object aggregation page in response to a triggering operation on the object display area; wherein the object aggregation page is configured for displaying at least one candidate object; a matching degree between the candidate object and a target object meets a preset matching condition; the target object is determined from the plurality of objects to be displayed according to description information of the plurality of objects to be displayed, wherein
in response to the plurality of objects to be displayed comprising a plurality of first objects, and description information of the first objects comprising historical operation information of the first objects, the target object is determined from the plurality of first objects according to the historical operation information of the plurality of first objects;
the target object is an object to be referenced in the plurality of first objects; the historical operation information of the object to be referenced indicates that before the triggering operation on the object display area occurs, a time difference between time of occurrence of a target operation triggered with respect to the object to be referenced and time of occurrence of the triggering operation on the object display area is smaller than that with respect to another object in the plurality of first objects; and
the target operation comprises at least one of an information viewing operation, staying time on an information introduction page of the object to be referenced reaching a preset time threshold, a collecting operation, an ordering operation or a selecting operation.
