Media feeding apparatus, media feeding method, and non-transitory recording medium

A media feeding apparatus, comprising:

• a media table on which a medium is placed;
• a pick roller, disposed above the media table, to feed the medium placed on the media table;
• a first pressing member to apply a first downward pressing force to the pick roller;
• a second pressing member to apply a second downward pressing force to the pick roller;
• and
• circuitry configured to control the media table to be raised to press the medium placed on the media table toward the pick roller when the medium fails to be fed,
• wherein the pick roller is moved from a first position to a second position when the media table is raised, the second position being higher than the first position,
• wherein the first pressing member does not apply the first downward pressing force to the pick roller when the pick roller is at the first position, and applies the first downward pressing force to the pick roller when the pick roller is at the second position, and
• wherein the second pressing member applies the second downward pressing force to the pick roller when the pick roller is at the first position or the second position.