Electronic shelf label and shelf illumination devices
AssigneeVusionGroup GmbH
InventorsJan Oosthoek, Philipp Jauck
Life of this patent
Estimating the term…
Abstract
An electronic shelf label, which is arranged to be attached to a shelf, preferred to a shelf rail located at the front edge of a shelf floor, more preferred to form the shelf rail by itself and to be directly attached to the shelf floor, the electronic shelf label comprises: a display screen arranged on or as the front wall of the electronic shelf label to display content in the form of a still or video image, the display screen comprises a light source to provide a backlit for the display screen, and an illumination device, which is independently controllable form the light source and arranged to emit light from the electronic shelf label from a different wall than its front wall.
Claims15
A method of using electronic shelf labels that are installed in a shop to mark a way towards a certain shelf, product, or emergency exit, the electronic shelf labels being attached to one or more shelves, each of the electronic shelf labels comprising:
- a display screen arranged on or as a front wall of the electronic shelf label to display content in the form of a still or video image, the display screen comprising a light source to provide a backlight for the display screen, and
- an illumination device, which is independently controllable from the light source and configured to emit light from the electronic shelf label from a different wall from the front wall,
- wherein the method comprises switching on only ones of the illumination devices that are aligned in a row and indicate the way.
A method of using electronic shelf labels that are installed in a shop to guide an employee of the shop to one or more shelves that needs action by the employee, the electronic shelf labels being attached to the one or more shelves, each of the electronic shelf labels comprising:
- a display screen arranged on or as a front wall of the electronic shelf label to display content in the form of a still or video image, the display screen comprising a light source to provide a backlight for the display screen, and
- an illumination device, which is independently controllable from the light source and configured to emit light from the electronic shelf label from a different wall from the front wall,
- wherein the method comprises illuminating one or more positions on the one or more shelves:
- which are empty and require filling, re-stocking, or both filling and re-stocking by an employee, or
- which are needed by the employee for preparing a shopping basket for a customer, or
- where there are expired products that need to be removed from the one or more shelves.
Dependencies are inferred from the claim text.