Systems and methods for maintaining extracted data in a group node profile from electronic activities

A system, comprising:

• one or more processors configured by machine-readable instructions to:
• maintain, for a first entity, a first node profile comprising a plurality of node field-value pairs, each of the plurality of node field-value pairs generated using electronic activities from one or more data source providers or record objects of one or more systems of record, the first node profile including a node field having a first value and a first value data structure corresponding to the first value of the node field of the first node profile, the first value having a first confidence score that decreases over time;
• access a first data point including one of a first electronic activity from the one or more data source providers or a first record object of the one or more systems of record;
• parse the first data point using a value detection policy to identify a second value to be assigned to the node field of the first node profile;
• update, responsive to matching the first data point with the first node profile, the first node profile to include the second value and create, in the first node profile, a second value data structure corresponding to the second value of the node field of the first node profile and store, in the second value data structure, a first association between the first data point and the second value data structure;
• generate a second confidence score based on the first data point, the second confidence score indicating a likelihood that the second value of the node field included in the first node profile is current, wherein the second confidence score is generated based on a first contribution score, the first contribution score generated for the first data point based on a first timestamp corresponding to when the first electronic activity was transmitted or received or when the first record object was updated, wherein the first contribution score decreases over time;
• access a second data point including one of a second electronic activity from the one or more data source providers or a second record object of the one or more systems of record;
• parse the second data point using the value detection policy to identify the second value of the node field from the second data point;
• store, in the second value data structure corresponding to the second value of the node field of the first node profile, a second association between the second data point and the second value of the node field of the first node profile;
• update the second confidence score of the second value to a third confidence score of the second value of the node field responsive to storing the second association between the second data point and the second value of the node field, the third confidence score greater than the second confidence score, wherein the third confidence score is generated based on i) a second contribution score generated for the second data point based on a second timestamp corresponding to when the second electronic activity was transmitted or received or when the second record object was updated and ii) the first contribution score for the first data point, wherein the second timestamp is subsequent to the first timestamp, wherein the second contribution score decreases over time;
• match a third electronic activity or a third record object of the one or more systems of record to the first node profile using the second value of the node field of the first node profile based on the third confidence score of the second value exceeding the first confidence score of the first value;
• and
• update one or more second node fields of the first node profile using the third electronic activity or the third record object responsive to matching the third electronic activity or the third record object to the first node profile using the second value of the node field.

A non-transitory computer-readable storage medium having instructions embodied thereon, the instructions being executable by one or more processors to perform a method comprising:

• maintaining, for a first entity, a first node profile comprising a plurality of node field-value pairs, each of the plurality of node field-value pairs generated using electronic activities from one or more data source providers or record objects of one or more systems of record, the first node profile including a node field having a first value and a first value data structure corresponding to the first value of the node field of the first node profile, the first value having a first confidence score that decreases over time;
• accessing a first data point including one of a first electronic activity from the one or more data source providers or a first record object of the one or more systems of record;
• parsing the first data point using a value detection policy to identify a second value to be assigned to the node field of the first node profile;
• updating, responsive to matching the first data point with the first node profile, the first node profile to include the second value and create, in the first node profile, a second value data structure corresponding to the second value of the node field of the first node profile and store, in the second value data structure, a first association between the first data point and the second value data structure;
• generating a second confidence score based on the first data point, the second confidence score indicating a likelihood that the second value of the node field included in the first node profile is current, wherein the second confidence score is generated based on a first contribution score, the first contribution score generated for the first data point based on a first timestamp corresponding to when the first electronic activity was transmitted or received or when the first record object was updated, wherein the first contribution score decreases over time;
• accessing a second data point including one of a second electronic activity from the one or more data source providers or a second record object of the one or more systems of record;
• parsing the second data point using the value detection policy to identify the second value of the node field from the second data point;
• storing, in the second value data structure corresponding to the second value of the node field of the first node profile, a second association between the second data point and the second value of the node field of the first node profile;
• updating the second confidence score of the second value to a third confidence score of the second value of the node field responsive to storing the second association between the second data point and the second value of the node field, the third confidence score greater than the second confidence score, wherein the third confidence score is generated based on i) a second contribution score generated for the second data point based on a second timestamp corresponding to when the second electronic activity was transmitted or received or when the second record object was updated and ii) the first contribution score for the first data point, wherein the second timestamp is subsequent to the first timestamp, wherein the second contribution score decreases over time;
• matching a third electronic activity or a third record object of the one or more systems of record to the first node profile using the second value of the node field of the first node profile based on the third confidence score of the second value exceeding the first confidence score of the first value;
• and
• updating one or more second node fields of the first node profile using the third electronic activity or the third record object responsive to matching the third electronic activity or the third record object to the first node profile using the second value of the node field.