A vehicle driving assistance apparatus, comprising an electronic control unit which executes a deceleration assistance control of autonomously applying a braking force to an own vehicle to decelerate the own vehicle, and a coasting control of causing the own vehicle to coast,
- wherein the electronic control unit is configured to:
- execute the coasting control when a predetermined coasting condition becomes satisfied in a situation where the electronic control unit does not detect a deceleration target which creates a need to decelerate the own vehicle;
- execute the deceleration assistance control when the electronic control unit detects the deceleration target in a situation where the predetermined coasting condition is not satisfied;
- and
- determine whether to execute the coasting control depending on driving operation information on a driving operation carried out by an operator of the own vehicle when the electronic control unit detects the deceleration target in a situation where the predetermined coasting condition is satisfied.