Determination of preferred information communication variants in vehicles
AssigneesToyota Motor North America, Inc., Toyota Jidosha Kabushiki Kaisha
InventorsPaul Li, M. Idris Stallworth, Hitesh Alimchandani, Doug Coleman
Life of this patent
Estimating the term…
Abstract
Different information communication variants (e.g., icon size or arrangement) are selected for use in the in-cabin displays and other user interaction mechanisms. As users adjust and interact with the in-cabin interaction mechanisms, those adjustments and interactions are collected. These user interface data, charging behaviors, etc. are then analyzed and used to determine preferred information communication variants. The vehicle cockpit becomes a personal testing laboratory on wheels that aims to understand the driver and produce the best-in-class cockpit experience for drivers/users.
Claims20
A system to determine preferred information communication variants in vehicles, the system comprising:
- one or more user interaction mechanisms positioned in a plurality of vehicles;
- and
- a processor communicably coupled to the user interaction mechanisms, the processor having a memory and configured to perform operations comprising:
- generating, using an A/B testing methodology, a first information communication variant and second information communication variant to be tested on a plurality of users inside a plurality of vehicles on a communications network;
- causing the first information communication variant to be communicated to a first group of users, the first information communication variant being displayed to the first group of users within a first group of vehicles;
- causing the second information communication variant to be communicated to a second group of users different from the first group of users, the second information communication variant being displayed to the second group of users within a second group of vehicles;
- receiving, via the one or more user interaction mechanisms inside the first and second group of vehicles, interaction data related to user interactions with the first and second information communication variants;
- determining, based on the interaction data, a preferred information communication variant between the first and second information communication variants;
- and
- causing the preferred information communication variant to be transmitted to one or more target vehicles in response to determining the preferred information communication variant.
A computer-implemented method to determine preferred information communication variants in vehicles, the method comprising:
- generating, using an A/B testing methodology, a first information communication variant and second information communication variant to be tested on a plurality of users inside a plurality of vehicles on a communications network;
- causing the first information communication variant to be communicated to a first group of users, the first information communication variant being displayed to the first group of users within a first group of vehicles;
- causing the second information communication variant to be communicated to a second group of users different from the first group of users, the second information communication variant being displayed to the second group of users within a second group of vehicles;
- receiving, via the one or more user interaction mechanisms inside the first and second group of vehicles, interaction data related to user interactions with the first and second information communication variants;
- determining, based on the interaction data, a preferred information communication variant between the first and second information communication variants;
- and
- causing the preferred information communication variant to be transmitted to one or more target vehicles in response to determining the preferred information communication variant.
A computer-implemented method for determining preferred information communication variants in vehicles, the method comprising:
- generating, using an A/B testing methodology, a first information communication variant and second information communication variant to be tested on a plurality of users inside a plurality of vehicles on a communications network;
- causing the first information communication variant to be communicated to a first group of users, the first information communication variant being displayed to the first group of users within a first group of vehicles;
- causing the second information communication variant to be communicated to a second group of users different from the first group of users, the second information communication variant being displayed to the second group of users within a second group of vehicles;
- receiving interaction data related to user interactions with the first and second information communication variants;
- and
- determining a preferred information communication variant between the first and second information communication variants.
Dependencies are inferred from the claim text.