System and methods for using enhanced QR codes in a call to action

A system for using enhanced quick-response (“QR”) codes in a call to action, comprising:

• a computing device comprising a memory, a processor, and a non-volatile data storage device;
• a database stored on the non-volatile data storage device, the database comprising identifiers for a plurality of tokens and automation rules for each of the tokens;
• a server comprising programming instructions stored in the memory which, when operating on the processor, causes the computing device to:
• place a call to action element comprising an identifier of a first token on an Internet website or embed the call to action in a message communication, the call to action comprising an enhanced QR code, the enhanced QR code further comprising:
• a QR code configured to generate, when scanned, a pre-filled message on a mobile device, the message comprising the identifier of the first token;
• and
• a plurality of QR enhancements;
• receive the pre-filled message from the mobile device;
• capture the phone number of the mobile device from the pre-filled message;
• send the identifier of the first token to a token manager with a request for verification of the first token and the automation rules associated with the first token;
• receive verification of the first token and the associated automation rules;
• initiate an action based on the automation rules;
• and
• the token manager comprising programming instructions stored in the memory which, when operating on the processor, causes the computing device to:
• receive the identifier of the first token;
• verify that the first token matches a second token stored in the database;
• retrieve the automation rule associated with the first token;
• and
• send the verification and the associated automation rule to the server.