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US 12,657,602 B2Granted
Advertising device monitoring method and device
AssigneeHuawei Technologies Co., Ltd.
InventorLan Mo
Life of this patent
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Abstract
The present disclosure provides example advertising device monitoring methods and devices. One example method includes broadcasting, by an advertising device, a wireless signal including a first identifier of the advertising device. The wireless signal is detected by a mobile terminal. The advertising device is sent by the mobile terminal to a server, where the exposure data includes the first identifier of the advertising device. The exposure data is received by the server and from the mobile terminal. It is determined by the server whether the advertising device is installed and put into use.
Claims10
A method for monitoring an advertising device, wherein the method comprises:
- broadcasting, by the advertising device, a wireless signal, wherein the wireless signal comprises a first identifier of the advertising device and bearing information of the advertising device, and wherein the bearing information is used to indicate a location and an orientation of the advertising device;
- detecting, by a mobile terminal, the wireless signal;
- in response to detecting the wireless signal, determining, by the mobile terminal based on device information of a plurality of advertising devices that is stored in the mobile terminal, that the wireless signal is broadcast by the advertising device, wherein the advertising device is one of the plurality of advertising devices;
- after determining that the wireless signal is broadcast by the advertising device, collecting, by the mobile terminal, statistics about a first exposure duration of the advertising device for the mobile terminal, wherein the first exposure duration is a duration in which a bearing of the mobile terminal relative to the advertising device meets a preset condition, and wherein the preset condition is met when a distance between the mobile terminal and the advertising device is within a preset distance range, the mobile terminal is located on one side of the orientation of the advertising device, and an included angle between a movement direction of the mobile terminal and the orientation of the advertising device is within a preset included angle range;
- determining, by the mobile terminal, that the first exposure duration is greater than a preset exposure duration;
- after determining that the first exposure duration is greater than the preset exposure duration, sending, by the mobile terminal, exposure data of the advertising device to a server, wherein the exposure data comprises the first identifier of the advertising device;
- receiving, by the server, the exposure data from the mobile terminal;
- and
- determining, by the server and based on the exposure data, whether the advertising device is installed and put into use.
6 more elements
An advertising system, wherein the system comprises an advertising device, a mobile terminal, and a server;
- the advertising device is configured to broadcast a wireless signal, wherein the wireless signal comprises a first identifier of the advertising device and bearing information of the advertising device, and the bearing information is used to indicate a location and an orientation of the advertising device;
- the mobile terminal is configured to:
- detect the wireless signal;
- in response to detecting the wireless signal, determining, by the mobile terminal based on device information of a plurality of advertising devices that is stored in the mobile terminal, that the wireless signal is broadcast by the advertising device, wherein the advertising device is one of the plurality of advertising devices;
- after determining that the wireless signal is broadcast by the advertising device, collect, by the mobile terminal, statistics about a first exposure duration of the advertising device for the mobile terminal, wherein the first exposure duration is a duration in which a bearing of the mobile terminal relative to the advertising device meets a preset condition, and wherein the preset condition is met when a distance between the mobile terminal and the advertising device is within a preset distance range, the mobile terminal is located on one side of the orientation of the advertising device, and an included angle between a movement direction of the mobile terminal and the orientation of the advertising device is within a preset included angle range;
- determine, by the mobile terminal, that the first exposure duration is greater than a preset exposure duration;
- and
- after determining that the first exposure duration is greater than the preset exposure duration, send exposure data of the advertising device to the server, wherein the exposure data comprises the first identifier of the advertising device;
- and
- the server is configured to:
- receive the exposure data from the mobile terminal;
- and
- determine, based on the exposure data, whether the advertising device is installed and put into use.
10 more elements
Dependencies are inferred from the claim text.