System for controlling media play

A method for controlling media play, the method comprising:

• acquiring information regarding a vehicle environment corresponding to a reproduction of a target content among respective contents of plural media being played via at least one display associated with the vehicle;
• generating a control command for controlling the target content, the generating comprising:
• recognizing the target content using at least one of gaze information of a user, control request information received from a mobile device, or positional information of the mobile device,
• determining, based on UWB-based localization or other sensor data, whether the request is from a user located inside the vehicle or outside the vehicle, and
• generating the control command to control the target content displayed on a display inside the vehicle if the user is inside the vehicle, and to control the target content displayed on a display outside the vehicle if the user is outside the vehicle;
• and
• controlling the target content based on the control command, wherein the control command is further configured to reduce or prevent sound interference between the target content and at least one other concurrently played content.

A system for controlling media play, comprising:

• one or more processors configured to:
• recognize, from among respective contents of plural media displayed by a display of a vehicle, a target content to be controlled by a user;
• receive and analyze sensor data comprising Ultra-Wide Band (UWB) communication data to determine a location of the user relative to the vehicle;
• determine, based on the analyzed sensor data, whether the user is located inside or outside of the vehicle;
• generate a control command based on a recognition of a request from the user to control the target content and the determination of whether the user is located inside or outside the vehicle, wherein the control command is configured to:
• control the target content displayed on a display located inside the vehicle if the user is determined to be inside the vehicle, and
• control the target content displayed on a display located outside the vehicle if the user is determined to be outside the vehicle;
• and
• control the target content based on the control command, wherein the control command is further adapted to reduce interference between the target content and at least one other media content being concurrently reproduced.