Methods, systems and computer program products for providing brand identification with incoming communications

A system for providing brand identification with incoming communications at a mobile device, the system including an application programming interface (API) between an originating enterprise associated with a brand and a mobile device and communicating with a call branding module, the API:

• receiving a request for a communication session with the mobile device from the originating enterprise, the mobile device having a mobile app associated with the originating enterprise installed on the mobile device, wherein the mobile app associated with the originating enterprise is a branded mobile application of the originating enterprise configured to receive push notifications directly from the originating enterprise;
• obtaining information associated with the originating enterprise including a telephone number and brand information associated with the originating enterprise;
• and
• pushing the information associated with the originating enterprise to the mobile device utilizing the mobile app associated with the originating enterprise installed on the mobile device such that the information associated with the originating enterprise is delivered to the mobile device concurrently with establishment of the communication session without delaying delivery of the communication session pending receipt of an acknowledgment from the mobile device.

At least one machine-readable non-transitory medium running in a communication system for providing brand identification with incoming communications at a mobile device, the at least one machine readable non-transitory medium comprising a set of instructions executable on a computing device to cause the computing device to:

• receive a request for a communication session with the mobile device from an originating enterprise, the mobile device having a mobile app associated with the originating enterprise installed on the mobile device, wherein the mobile app associated with the originating enterprise is a branded mobile application of the originating enterprise configured to receive push notifications directly from the originating enterprise;
• obtain information associated with the originating enterprise including a telephone number and brand information associated with the originating enterprise;
• and
• push the information associated with the originating enterprise to the mobile device utilizing the mobile app associated with the originating enterprise installed on the mobile device such that the information associated with the originating enterprise is delivered to the mobile device concurrently with establishment of the communication session without delaying delivery of the communication session pending receipt of an acknowledgment from the mobile device.