Method and apparatus for customizing gaming machines with specific visual, olfactory, and audible features providing a sensory immersion invoking a brand likeness

An apparatus for customizing one or more game machines with specific visual and audible features invoking a brand likeness, the apparatus comprising:

• a controller device positioned in communication with processing system components of a game machine and output devices, wherein the controller device of the gaming machine includes a game board, a sound board, and a light and lighting board, to control game machine outputs, including signals processed by the game board, the sound board, and the light and lighting board;
• the controller device receiving and reading inputs from the processing system components of the game machine including a user interface and transmitting corresponding control signals to a game board input of the game board that executes game logic and manages game play;
• the controller device delivering a result of the inputs to a game machine display via a game board output;
• the controller device sending the signals to a plurality of external devices synchronized to external visual and acoustic devices;
• and
• wireless communication access to the controller device and the game board, the sound board, and the light and lighting board wherein wireless communication is only used for the game play.