Methods, systems, articles of manufacture, and apparatus to detect promotion events

A system for centralized processing of promotion event data from a plurality of entities, the system comprising:

• a first networked database to collect movement data from point-of-sale (POS) devices, the movement data corresponding to sales of products during a promotion, the POS devices including first POS devices associated with a first entity and second POS devices associated with a competitor entity, the movement data including universal product code (UPC) sales volume data and UPC sales value data for the products, the products including a first product and the movement data including first movement data for the first product, the first movement data misaligned with a first reporting period associated with the promotion;
• machine-readable instructions;
• and
• at least one programmable circuit to at least one of instantiate or execute the machine-readable instructions to:
• correct the misaligned first movement data for the first product by:
• determining promotional sales in the first movement data missing from the first reporting period relative to the first product;
• selecting a minimum value of (a) the promotional sales in the first movement data missing from the first reporting period or (b) an amount of first incremental sales corresponding to a second reporting period, the second reporting period immediately adjacent the first reporting period, the first movement data overlapping with the first reporting period and the second reporting period;
• and
• moving the selected minimum value from the second reporting period to the first reporting period to generate adjusted sales data for the first product, the adjusted sales data including (a) UPC-market sales volume data corresponding to aggregated UPC sales volume data for the first entity and the competitor entity for the first product and (b) UPC-market sales value data corresponding to aggregated UPC sales value data for the first entity and the competitor entity for the first product;
• generate sales data for the other ones of the products for corresponding reporting periods by aggregating the movement data for the first entity and the competitor entity for the other ones of the products, the sales data including UPC-market sales volume data and UPC-market sales value data for the other ones of the products for the first entity and the competitor entity;
• generate, based on the adjusted sales data for the first product and the sales data for the other ones of the products, a data structure having data objects, ones of the data objects including respective UPC-market sales volume data and UPC-market sales value data aggregated by product and reporting period and respective discount indicators by product and reporting period;
• remove ones of the data objects not associated with the promotion from the data structure;
• detect product-level promotion events in the data structure based on one or more of the discount indicators or inventory indicators, the inventory indicators based on the UPC-market sales value data;
• cluster ones of the product-level promotion events based on promotion execution variables to identify a group of first ones of the products promoted during the promotion;
• store the clustered ones of the product-level promotion events in a second networked database;
• generate a model indicative of incremental sales of the products in the group resulting from the promotion;
• and
• execute the model to output, via an application platform in communication with the second networked database, a graphical user interface identifying the clustered ones of the product-level promotion events and the incremental sales of the products in the group resulting from the promotion.