Golf cup apparatus

A golf cup having an elevatable display support being movable between a retracted position and an elevated position, wherein when in the elevated position the elevatable display support extends upwardly from within a golf hole above a surface of the playing surface, when a ball enters the golf cup;

• wherein the golf cup includes a drive configured to move the elevatable display support between the retracted position and the elevated position, and wherein the drive includes an overload mechanism comprising a decouplable arm portion, which is coupled to a rotary body, the overload mechanism being configured to protect the elevatable display support when downward pressure is applied thereto.

A method of presenting advertising adjacent a golf cup when a golf ball is retained therein, the method including steps of:

• providing a sensor in the golf cup, configured to determine the presence of a golf ball therein;
• and activating a physical advertising member or presenting virtual advertising overlaying a broadcast image when the golf ball is positioned within the golf cup;
• and providing an overload mechanism comprising a decouplable arm portion, which is couplable to a rotary body, the overload mechanism being configured to protect the physical advertising member when downward pressure is applied thereto.