Branding and configuring devices deployed in a communication network of a vehicle

A branding and configuring system for a plurality of devices of a vehicle to be branded, the branding and configuring system comprising:

• at least one Ethernet switch comprising a plurality of ports;
• a branding module connected to the at least one Ethernet switch and configured to generate new identification information for each of the plurality of devices and send the new identification information via a respective one of the plurality of ports to that device;
• and
• the plurality of devices connected respectively to the plurality of ports and comprising a random access memory (RAM) and a non-volatile memory (NVM), each of the plurality of devices is configured to i) at least one of store the corresponding new identification information received from the branding module for that device in the RAM and replace identification information stored in the RAM of that device with the corresponding new identification information in the RAM, ii) based on the new identification information, receive programming from a testing device external from the vehicle to reprogram that device for a dedicated functional role within the vehicle, and iii) perform a confirmation process and based on results of the confirmation process, store the corresponding new identification information and the programming in the NVM of that device.