Hyper-personalized augmented objects

A method, comprising the steps of:

• storing, by a memory of a system, a database including:
• a mapping between a plurality of multimedia content and a first target object, and
• a plurality of context vectors of the plurality of multimedia content, wherein each of the plurality of context vectors corresponds to a numerical representation of a context of a corresponding multimedia content of the plurality of multimedia content;
• receiving, by a transceiver of the system, a digital media being captured by one or more imaging devices associated with a mobile device, wherein the digital media displays the first target object;
• receiving, by the transceiver of the system, sensor data generated by one or more sensors of the mobile device, wherein the sensor data is generated by the one or more sensors during the capture of the digital media;
• determining, by a processor of the system, one or more context features based on one or more of the digital media, the sensor data, and a user profile of a user of the mobile device;
• computing, by the processor of the system, a context vector representing a context associated with the digital media and the user based on a correlation of the determined one or more context features;
• comparing, by the processor of the system, the computed context vector with the plurality of context vectors,
• selecting, by the processor of the system, from the plurality of multimedia content, a multimedia content based on the comparison of the computed context vector with the plurality of context vectors;
• and
• rendering, by the processor of the system, on a display of the mobile device, an augmented reality presentation in which the selected multimedia content is superimposed on the first target object displayed in the digital media, wherein the augmented reality presentation is hyper-personalized to map to the context associated with the user.