Systems and/or methods for distributing advertisements from a central advertisement network to a peripheral device via a local advertisement server

A system comprising:

• a first pay-for-play digital jukebox at a first venue;
• a second pay-for-play digital jukebox at a second venue geographically different from the first venue;
• one or more remote computers including at least one central content server, and communicating with the first pay-for-play digital jukebox and the second pay-for-play digital jukebox,
• wherein the first and second pay-for-play digital jukeboxes each comprises:
• a local memory;
• a first communication interface configured to connect to a one or more remote computers including the at least one central content server;
• a second communication interface configured to connect to a plurality of display devices located at the venue and physically separate from the digital jukebox, the plurality of display devices including display devices of a first type and display devices of a second type;
• a display;
• audio output devices;
• and
• at least one processing circuitry configured to:
• transmit location information about the venue of the first or second pay-for-play digital jukebox to the central content server over the first communication interface;
• responsive to the transmitted location information, receive, via the first communication interface, diverse digital content categorized for play back, wherein the diverse digital content includes media files and advertisement files;
• play back, using the display and the audio output devices, said media files and advertisement files received from the at least one central content server;
• selectively distribute at least some of the advertisement files received from the central content server, to the plurality of peripheral display devices connected to the digital jukebox through the second communication interface, the selectively distributing to display devices of the first type being different from the selectively distributing to display devices of the second type, wherein the selectively distributing includes distributing advertisement files to display devices of the first type based on a device type of the display devices of the first type and distributing advertisement files to display devices of the second type based on user interaction data of users of the display devices of the second type.