Systems and methods for rewards engagement score

A provider computing system comprising:

• a network interface structured to facilitate data communication via a network;
• a rewards database structured to store information associated with a rewards account of a user;
• and
• a processing circuit comprising a processor and memory, the processing circuit configured to:
• establish an application programming interface to enable communication between the provider computing system and a client application installed on a user device;
• transmit a first push notification to the user device of the user, the first push notification comprising a first rewards engagement message for display in a first graphical user interface of the client application running on the user device, the first rewards engagement message being based at least on rewards activity information associated with the rewards account of the user;
• receive, from the client application via the application programming interface, a first indication of a dismissal of the first rewards engagement message displayed on the first graphical user interface of the client application;
• transmit a second push notification to the client application, the second push notification comprising a second rewards engagement message for display in a second graphical user interface of the client application, the second rewards engagement message being based at least on the dismissal;
• receive, from the client application, a second indication of a click of a link in the second rewards engagement message;
• generate a rewards engagement score for the rewards account based on the click of the link;
• transmit a third push notification to the client application via the application programming interface, the third push notification comprising a third rewards engagement message for display in a third graphical user interface, the third rewards engagement message being based on the rewards engagement score;
• and
• assign redemption points to the rewards account based on the rewards engagement score.

A user device comprising:

• a network circuit structured to communicate via an application programming interface of a provider computing system comprising of one or more processors capable of accessing a rewards account of a user associated with a user device of the user;
• an input/output device structured to exchange data with the user device;
• a client application installed on the user device;
• and
• a processing circuit comprising one or more processors and a non-transitory computer-readable memory, the processing circuit configured to:
• receive, via the network circuit, a first push notification for display in a first graphical user interface of the client application running on the user device, the first push notification comprising a first rewards engagement message from the provider computing system based on rewards activity information associated with the rewards account of the user;
• receive a first input from the user device, via the input/output device, the first input indicating a dismissal of the first rewards engagement message;
• transmit, via the network circuit, a first indication of the dismissal to the provider computing system;
• receive, via the network circuit, a second push notification for display in a second graphical user interface of the client application running on the user device, the second push notification comprising a second rewards engagement message to indicate a change in the rewards account, the second graphical user interface enabling the user device to receive, via the input/output device, selections or dismissals of the second rewards engagement message;
• receive a second input from the user device via the input/output device, the second input indicating a selection of the second rewards engagement message;
• transmit, via the network circuit, a second indication of the selection to the provider computing system;
• receive, via the network circuit, a third push notification comprising a third rewards engagement message for display in a third graphical user interface of the client application running on the user device, the third rewards engagement message indicating redemption points assigned to the rewards account, the redemption points assigned to the rewards account based at least on the selection;
• and
• receive, via the network circuit, redemption information for display in a fourth graphical user interface of the client application running on the user device, the redemption information indicating that the redemption points assigned to the rewards account are available for redemption.