Time-based dynamic secondary content placement calls in time-shifted content

A computer-readable apparatus comprising a non-transitory storage medium, the non-transitory storage medium comprising a plurality of instructions configured to, when executed by a processor apparatus, cause a computerized apparatus to:

• receive data representative of a request to store digitally rendered programming content, the request to store the digitally rendered programming content originating from a computerized client device;
• based at least on the request to store the digitally rendered programming content, cause storage of the digitally rendered programming content without any secondary content elements broadcasted with the digitally rendered programming content;
• obtain context-related data, the context-related data comprises data captured via one or more sensors of the computerized client device during a time period that the request to store the digitally rendered programming content was transmitted from the computerized client device;
• receive data representative of a request for playback of at least a portion of the stored digitally rendered programming content;
• cause delivery of the at least portion of the stored digitally rendered programming content to the computerized client device;
• receive data representative of a request for one or more digitally rendered secondary content elements;
• and
• based on a determination that the request for one or more digitally rendered secondary content elements has a prescribed temporal relationship relative to a time the storage of the digitally rendered programming content was effected:
• (i) utilize the context-related data to cause selection of one or more appropriate digitally rendered secondary content elements;
• and
• (ii) cause delivery of the one or more appropriate digitally rendered secondary content elements;
• wherein:
• the context-related data enables re-creation of at least one of a specified state or specified context relating to when the request to store the digitally rendered programming content was effected;
• the re-creation of the at least one of the specified state or the specified context relating, and the prescribed temporal relationship, cooperate to enable obeyance of a contractual measurement obligation by an operator of a content distribution network;
• and
• the storage of the digitally rendered programming content only without the any secondary content elements broadcasted with the digitally rendered programming content and the selection of the one or more appropriate digitally rendered secondary content elements only after the receipt of the data representative of the request for the playback of at least the portion of the stored digitally rendered programming content reduce storage requirements relative to storing the any secondary content elements broadcasted with the digitally rendered programming content together with the digitally rendered programming content.

Computerized network apparatus configured for use within a content distribution network, the computerized network apparatus comprising:

• digital processor apparatus;
• first network data interface apparatus in data communication with the digital processor apparatus and configured to communicate with one or more network entities configured to select appropriate digitally rendered secondary content for respective ones of a plurality of computerized user devices;
• second network data interface apparatus in data communication with the digital processor apparatus and configured to communicate with a network content storage apparatus;
• third network data interface apparatus in data communication with the digital processor apparatus and configured to communicate with the plurality of computerized user devices via at least one or more communication channels of the content distribution network;
• and
• storage apparatus in data communication with the digital processor apparatus, the storage apparatus comprising at least one computer program configured to, when executed on the digital processor apparatus, cause the computerized network apparatus to:
• receive from a computerized user device of the plurality of computerized user devices via the third network data interface apparatus, data representative of a request to store digitally rendered programming content, the request being received through the content distribution network;
• cause, via at least data communication with the network content storage apparatus via the second network data interface apparatus, storage of the digitally rendered programming content without any secondary content elements broadcasted with the digitally rendered programming content;
• cause storage of data relating to a determined transitory secondary content context;
• and
• communicate with one or more computerized network entities via the first network data interface apparatus to identify the appropriate digitally rendered secondary content for the computerized user device via at least use of an association between the stored data relating to the determined transitory secondary content context and the stored digitally rendered programming content, such that upon access of the stored digitally rendered programming content by the computerized user device, the stored data relating to the determined secondary content context and associated with the stored digitally rendered programming content is utilized in at least provision of the appropriate digitally rendered secondary content;
• wherein:
• a time of the access of the stored digitally rendered programming content by the computerized user device and a time the storage of the digitally rendered programming content is effected have a prescribed temporal relationship;
• the determined transitory secondary content context enables re-creation of at least one of a state or context of at least one of the computerized user device or a user thereof, at a time of at least one of (i) a receipt of data representative of a request to store the digitally rendered programming content, or (ii) the storage of the digitally rendered programming content, is effected;
• the determined transitory secondary content context comprising data descriptive data of an activity performed by the user of the computerized user device at the time of the at least one of (i) the receipt of the data representative of the request to store the digitally rendered programming content, or (ii) the storage of the digitally rendered programming content, is effected, the data descriptive data of the activity comprises data extracted from a social media account related to a status of the user of the computerized user device;
• the re-creation of the at least one of the state or the context, and the prescribed temporal relationship, cooperate to enable obeyance of a contractual measurement obligation by an operator of the content distribution network;
• and
• the appropriate digitally rendered secondary content comprises at least one of (1) one or more of the secondary content elements broadcasted with the digitally rendered programming content, or (2) one or more secondary content elements of a common campaign of the one or more of the secondary content elements broadcasted with the digitally rendered programming content.