Label assembly and method for affixing a label to a surface using the same

A container labeling kit comprising:

• a container having an outer container surface;
• and
• a label assembly for labeling the container, the label assembly comprising:
• a label support liner having a label receiving surface comprising a release coating, the label support liner including a main liner portion and a plurality of removable liner portions, each one of the plurality of removable liner portions being individually separable from the main liner portion, the label support liner including a liner side edge, the plurality of removable liner portions each delimited by a liner cut line extending from the liner side edge in a direction transverse to the liner side edge;
• and
• a label layer extending over the label receiving surface, the label layer including:
• a plurality of labels releasably affixed to the label receiving surface and arranged in a single column aligned with the liner side edge, each label including a first label portion overlapping the main liner portion and a second label portion overlapping a corresponding one of the removable liner portions such that separating the corresponding one of the removable liner portions from the main liner portion and from the other ones of the removable liner portions and moving the corresponding one of the removable liner portions away from the label receiving surface peels the first label portion away from the main liner portion while the second label portion remains affixed to the corresponding one of the removable liner portions wherein any one of the removable liner portions is removable one at a time to expose the second label portion of a respective individual one label of the plurality of the labels.