Group-based affinity scoring for affiliate websites

A non-transitory computer readable medium having stored thereon instructions for workload processing comprising executable code that, when executed by one or more processors, causes the one or more processors to:

• receive group visit data for a plurality of groups and a plurality of affiliate websites;
• aggregate the group visit data based on processed request data for a plurality of requests;
• receive first request data corresponding to a first request from a client to a web server system;
• pseudonymize the first request data;
• determine, based on analyzing the pseudonymized first request data and the aggregated visit data, at least a first group from the plurality of groups;
• obtain, from the aggregate visit data, first group visit data for the first group including cookies associated with each affiliate website;
• generate, based on the first group visit data and pseudonymized version of the first request data, affinity data comprising affinity scores for the affiliate websites, wherein the affinity scores for the affiliate websites comprise affinity score levels, and wherein the affinity scores assigned to the affiliate websites each indicate a probabilistic value that the client will access each particular website;
• determine, based on the affinity data, affiliate content to be served by the web server system based on the affinity score levels in the affinity data in response to the first request by sending a request to the web server system using an identifier, an IP address, a user agent string, or combinations thereof from the cookies;
• monitor requests from the client by analyzing received cookie data associated with the request, wherein analyzing the cookie data comprises determining whether the cookie data has partner affinity data correlated to the affiliate content;
• responsive to affinity data, obtain the partner affinity data from an executed partner affinity service with the identifier, IP address, and the user agent string;
• responsive to determining that the cookie data comprises the generated receiving the partner affinity data from the executed partner affinity service within a predetermined period of time, provide the affiliate content based on the partner affinity data to the client by generating and transmitting, to the web server system affinity content code configured when executed at the web server system to obtain and provide the affiliate content to the client;
• and
• responsive to not receiving the partner affinity data from the executed partner affinity service within the predetermined period of time, provide default affiliate content to the client.

A group affinity server device, comprising memory comprising programmed instructions stored thereon and one or more processors configured to be capable of executing the stored programmed instructions to:

• receive group visit data for a plurality of groups and a plurality of affiliate websites;
• aggregate the group visit data based on processed request data for a plurality of requests;
• receive first request data corresponding to a first request from a client to a web server system;
• pseudonymize the first request data;
• determine, based on analyzing the pseudonymized first request data and the aggregated visit data, at least a first group from the plurality of groups;
• obtain, from the aggregate visit data, first group visit data for the first group including cookies associated with each affiliate website;
• generate, based on the first group visit data and pseudonymized version of the first request data, affinity data comprising affinity scores for the affiliate websites, wherein the affinity scores for the affiliate websites comprise affinity score levels, and wherein the affinity scores assigned to the affiliate websites each indicate a probabilistic value that the client will access each particular website;
• determine, based on the affinity data, affiliate content to be served by the web server system based on the affinity score levels in the affinity data in response to the first request by sending a request to the web server system using an identifier, an IP address, a user agent string, or combinations thereof from the cookies;
• monitor requests from the client by analyzing received cookie data associated with the request, wherein analyzing the cookie data comprises determining whether the cookie data has partner affinity data correlated to the affiliate content;
• responsive to determining that the cookie data does not have the partner affinity data, obtaining the partner affinity data from an executed partner affinity service with the identifier, IP address, and the user agent string;
• responsive to receiving the partner affinity data from the executed partner affinity service within a predetermined period of time, provide the affiliate content based on the partner affinity data to the client by generating and transmitting, to the web server system affinity content code configured when executed at the web server system to obtain and provide the affiliate content to the client;
• and
• responsive to not receiving the partner affinity data from the executed partner affinity service within the predetermined period of time, providing default affiliate content to the client.

A network traffic management system, comprising one or more network security apparatuses, server devices, or client devices with memory comprising programmed instructions stored thereon and one or more processors configured to be capable of executing the stored programmed instructions to:

• receive group visit data for a plurality of groups and a plurality of affiliate websites;
• aggregate the group visit data based on processed request data for a plurality of requests;
• receive first request data corresponding to a first request from a client to a web server system;
• pseudonymize the first request data;
• determine, based on analyzing the pseudonymized first request data and the aggregated visit data, at least a first group from the plurality of groups;
• obtain, from the aggregate visit data, first group visit data for the first group including cookies associated with each affiliate website;
• generate, based on the first group visit data and pseudonymized version of the first request data, affinity data comprising affinity scores for the affiliate websites, wherein the affinity scores for the affiliate websites comprise affinity score levels, and wherein the affinity scores assigned to the affiliate websites each indicate a probabilistic value that the client will access each particular website;
• determine, based on the affinity data, affiliate content to be served by the web server system based on the affinity score levels in the affinity data in response to the first request by sending a request to the web server system using an identifier, an IP address, a user agent string, or combinations thereof from the cookies;
• monitor requests from the client by analyzing received cookie data associated with the request, wherein analyzing the cookie data comprises determining whether the cookie data has partner affinity data correlated to the affiliate content;
• responsive to determining that the cookie data does not have the partner affinity data, obtaining the partner affinity data from an executed partner affinity service with the identifier, IP address, and the user agent string;
• responsive to receiving the partner affinity data from the executed partner affinity service within a predetermined period of time, provide the affiliate content based on the partner affinity data to the client by generating and transmitting, to the web server system affinity content code configured when executed at the web server system to obtain and provide the affiliate content to the client;
• and
• responsive to not receiving the partner affinity data from the executed partner affinity service within the predetermined period of time, providing default affiliate content to the client.