Label affixing device including peeling part peeling label off release material, affixing part affixing label to adherend, and discharge part through which release material is discharged

A label affixing device comprising:

• a first conveying part configured to convey a tape from an upstream side toward a downstream side, the tape including a label and a release material affixed to the label;
• a peeling part configured to peel the label off the release material, the peeling part being disposed further downstream than the first conveying part in a conveying direction of the tape;
• an affixing part configured to affix the label peeled off the release material by the peeling part to an adherend, the affixing part being disposed downstream relative to the peeling part in a conveying direction of the label;
• a discharge part through which the release material from which the label has been peeled off by the peeling part is discharged, the discharge part being disposed downstream relative to the peeling part in a conveying direction of the release material;
• a conveying guide switchable between:
• a first position in which the conveying guide guides the tape toward the discharge part;
• and
• a second position in which the conveying guide guides the label peeled off the release material by the peeling part toward the affixing part;
• and
• a drive mechanism configured to move the conveying guide between the first position and the second position.