Vehicle user interface control system and method

A vehicle comprising a user interface, a front windscreen, and a control system for controlling the user interface, the control system comprising one or more controllers, the control system configured to:

• obtain context information associated with use of the vehicle;
• provide the context information to a dynamic decision model to determine a display location at which to display a user interface item, on at least one of a plurality of driver-viewable displays at different locations relative to the front windscreen of the vehicle;
• cause the user interface item to be displayed at the determined display location;
• and
• update the dynamic decision model in dependence on the context information and a determined user response to the display location of display of the user interface item,
• the update of the dynamic decision model comprises use of sensor information to measure how efficiently driving or non-driving tasks are completed before and after the user interface items have been adapted to the context information.

A method of controlling a user interface of a vehicle, the method comprising:

• obtaining context information associated with use of the vehicle;
• providing the context information to a dynamic decision model to determine a display location at which to display a user interface item on at least one of a plurality of driver-viewable displays at different locations relative to a front windscreen of the vehicle;
• causing the user interface item to be displayed at the determined display location;
• and
• updating the dynamic decision model in dependence on the context information and a determined user response to the display location of display of the user interface item,
• wherein the updating of the dynamic decision model comprises using of sensor information to measure how efficiently driving or non-driving tasks are completed before and after the user interface items have been adapted to the context information.