Addressable advertisement and programmatically delivered advertisement insertion and playing

A media presentation system comprising:

• at least one computer processor;
• at least one non-transitory memory device coupled to the at least one processor, the at least one non-transitory memory device having computer-executable instructions stored thereon which, when executed by the at least one computer processor, cause operations to be performed, the operations including:
• electronically receiving, by one or more processors of a receiving device, a cue out presentation time stamp (PTS) indicating a beginning of an upcoming advertising (ad) break when playing media content;
• playing a first streaming media source including first portion of the media content until arriving at the cue out PTS during playing of the first streaming media source;
• calculating a cue in PTS based on a total ad break duration of the ad break;
• saving a first file position in the first streaming media source when crossing over the cue out point corresponding to the cue out point during the playing the first streaming media source;
• starting at the cue out PTS, automatically switching from playing the first streaming media source to playing one or more additional streaming media sources in succession until the cue in point PTS, wherein each additional streaming media source content includes a respective ad of a plurality of ads;
• for each respective ad of the plurality of ads that is played, automatically reporting an electronic beacon indicating the respective ad was played to indicate an advertisement impression;
• during the switching from playing the first streaming media source to playing one or more additional streaming media sources, saving respective additional file positions corresponding to each switch between streaming media sources;
• starting at the cue in PTS, automatically switching from playing the one or more additional streaming media sources to a second streaming media source including a second portion of the media content following the cue in PTS;
• electronically receiving, by one or more processors of the receiving device, an indication via a private data persistent identifier, indicating an additional upcoming advertisement (ad) break in a linear broadcast television signal as the linear broadcast television signal is being received, wherein the indication includes an additional cue out presentation time stamp (PTS) indicating when the additional ad break will start and a duration of the additional ad break;
• determining an entirety of the additional break is uniquely owned and designated only for programmatically delivered Internet Protocol (IP) based ads (IP ads);
• parsing metadata and one or more cues in a streaming media source including the linear broadcast television signal to determine ownership of the additional ad break;
• determining the ownership matches an ownership identifier (ID) dynamically set in the receiving device;
• in response to determining the ownership matches an ownership identifier (ID) dynamically set in the receiving device, electronically transmitting a request for one or more IP ads which have a total duration equal to the duration of the additional ad break;
• electronically generating an ad playlist including the one or more requested ads such that a total duration of all ads in the ad playlist equals the duration of the additional ad break;
• initiating downloading of the one or more ads in the ad playlist;
• and
• in response to arriving at the additional cue out PTS when playing the linear broadcast television signal, initiating playing downloaded ads according to the ad playlist.

A non-transitory computer-readable storage medium having computer-executable instructions stored thereon which, when executed by at least one computer processor, cause operations to be performed, the operations including:

• electronically receiving, by one or more processors of a receiving device, a cue out presentation time stamp (PTS) indicating a beginning of an upcoming advertising (ad) break when playing media content;
• playing a first streaming media source including first portion of the media content until arriving at the cue out PTS during playing of the first streaming media source;
• calculating a cue in PTS based on a total ad break duration of the ad break;
• saving a first file position in the first streaming media source when crossing over the cue out point corresponding to the cue out point during the playing the first streaming media source;
• starting at the cue out PTS, automatically switching from playing the first streaming media source to playing one or more additional streaming media sources in succession until the cue in point PTS, wherein each additional streaming media source content includes a respective ad of a plurality of ads;
• for each respective ad of the plurality of ads that is played, automatically reporting an electronic beacon indicating the respective ad was played to indicate an advertisement impression;
• during the switching from playing the first streaming media source to playing one or more additional streaming media sources, saving respective additional file positions corresponding to each switch between streaming media sources;
• starting at the cue in PTS, automatically switching from playing the one or more additional streaming media sources to a second streaming media source including a second portion of the media content following the cue in PTS;
• electronically receiving, by one or more processors of the receiving device, an indication via a private data persistent identifier, indicating an additional upcoming advertisement (ad) break in a linear broadcast television signal as the linear broadcast television signal is being received, wherein the indication includes an additional cue out presentation time stamp (PTS) indicating when the additional ad break will start and a duration of the additional ad break;
• determining an entirety of the additional break is uniquely owned and designated only for programmatically delivered Internet Protocol (IP) based ads (IP ads);
• parsing metadata and one or more cues in a streaming media source including the linear broadcast television signal to determine ownership of the additional ad break;
• determining the ownership matches an ownership identifier (ID) dynamically set in the receiving device;
• in response to determining the ownership matches an ownership identifier (ID) dynamically set in the receiving device, electronically transmitting a request for one or more IP ads which have a total duration equal to the duration of the additional ad break;
• electronically generating an ad playlist including the one or more requested ads such that a total duration of all ads in the ad playlist equals the duration of the additional ad break;
• initiating downloading of the one or more ads in the ad playlist;
• and
• in response to arriving at the additional cue out PTS when playing the linear broadcast television signal, initiating playing downloaded ads according to the ad playlist.