Interactive customized push notifications with customized actions

A system, comprising:

• a memory;
• and
• at least one processor coupled to the memory and configured to:
• form a notification message of an event corresponding to a record change in an object associated with a tenant of a multi-tenant application for presentation to a user of a client application, wherein:
• the client application is an instance of the multi-tenant application;
• the object includes a record with first and second fields predefined by the tenant;
• the notification message includes the event of the record change in the object;
• and
• the notification message includes a first fixed part having a first fixed message and a first variable part defined by the tenant in the multi-tenant application using the first field of the object to manage interactions between the tenant and the user;
• form, automatically in response to occurrence of the event, an action message comprising a list of actions responsive to the event associated with the notification message, wherein each of the list of actions includes a second fixed text part having a second fixed message and a second variable text part defined by the tenant using the predefined second field from the object associated with the event, and wherein each of the list of actions are formed automatically in response to the event of the record change in the notification message;
• associating, by the at least one processor, an action link with the action message, wherein the action link comprises a set of information corresponding to the second variable text part for the user to execute the list of actions according to the action message in response to the event;
• and
• send the notification message and the action message as a push notification to the client application on a device of the user for the user to respond to the record change, wherein:
• the device displays the notification message and the action message on a lock screen of the device automatically in response to receiving the push notification;
• and
• in response to a user selection of one of the list of actions, the selected action is executed automatically to respond to the record change using information in the action link that is stored in a database and related to the predefined second field of the object.

A non-transitory computer-readable apparatus having instructions stored thereon that, when executed by one or more processors coupled to a memory, cause the one or more processors to perform operations comprising:

• forming a notification message of an event corresponding to a record change in an object associated with a tenant of a multi-tenant application for presentation to a user of a client application, wherein:
• the client application is an instance of the multi-tenant application;
• the object includes a record with first and second fields predefined by the tenant;
• the notification message includes the event of the record change in the object;
• and
• the notification message includes a first fixed part having a first fixed message and a first variable part defined by the tenant in the multi-tenant application using the first field of the object to manage interactions between the tenant and the user;
• forming, automatically in response to occurrence of the event, an action message comprising a list of actions responsive to the event associated with the notification message, wherein each of the list of actions includes a second fixed text part having a second fixed message and a second variable text part defined by the tenant using the predefined second field from the object associated with the event, and wherein each of the list of actions are formed automatically in response to the event of the record change in the notification message;
• associating, by the one or more processors, an action link with the action message, wherein the action link comprises a set of information corresponding to the second variable text part for the user to execute the list of actions according to the action message in response to the event;
• and
• sending the notification message and the action message as a push notification to the client application on a device of the user for the user to respond to the record change, wherein:
• the device displays the notification message and the action message on a lock screen of the device automatically in response to receiving the push notification;
• and
• in response to a user selection of one of the list of actions, the selected action is executed automatically to respond to the record change using information in the action link that is stored in a database and related to the predefined second field of the object.