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US 12,615,200 B2Granted
Method and system for scoring quality of traffic to network sites
AssigneeChandler Wilkinson, LLC
InventorVincent Granville
Life of this patent
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AssigneeChandler Wilkinson, LLC
InventorVincent Granville
Estimating the term…
Disclosed software and/or hardware score the quality of traffic to a site accessible via the Internet or other network. The facility extracts data from data logs from a publisher, advertiser, or third party. A multi-factor analysis in the form of a rule set is applied by the facility to the data. The analysis of the data identifies agent actions that are desirable to a publisher, advertiser, or third party. The facility generates a relative score for each agent action. The score may be used to assess the quality of traffic received by a network site. In some embodiments, lower scores are indicative of traffic having little value and higher scores are indicative of traffic having greater value. In some embodiments, lower scores indicate higher value. Some embodiments provide the scoring to an advertising network in order to charge a variable amount for advertisements based on the quality of traffic received.
A method for assessing quality of clicks on digitally displayed advertisement links, performed at a computer system having one or more processors and memory storing one or more programs configured for:
Dependencies are inferred from the claim text.