Digital content generation and refinement platform

A digital content generation platform comprising:

• a control server comprising one or more processors, an interface module controlling a preview interface for display on user devices, a product generation module, a feedback and training module, a content data module, and a computer storage device upon which is stored at least a structure library, user preference data from a plurality of users, a content database, and non-transitory computer-readable media comprising computer-executable instructions that, when executed by the one or more processors, cause the digital content generation platform to:
• communicate, by the control server, with the user devices of the plurality of users;
• receive and associate, by the preview interface, a desired digital product type, a classification input identifying one or more classifiers from the content database, and a structure input identifying at least one structure set comprising structure elements from the structure library, wherein the structure input specifies an initial product layout of the desired digital product type, and each structure element comprises one or more content fields defined by the one or more classifiers within the initial product layout;
• match, by the content data module, the one or more content fields identified by the structure input to a plurality of content elements in the content database, and create a content variation pool from the matched one or more content fields and the plurality of content elements;
• assign, by the content data module, a favorability parameter to the content variation pool by aggregating and analyzing the user preference data comprising user feedback about individual content fields used for populating individual content elements in previous product layouts, and store the favorability parameter in the content database;
• render, by the product generation module, a draft product layout, wherein to render the draft product layout, the execution of the computer-executable instructions by the one or more processors further causes the product generation module to:
• retrieve the matched one or more content fields and the plurality of content elements from the content variation pool in the content database, and populate the draft product layout with the matched one or more content fields and the plurality of content elements within the structure elements defined by the structure input;
• cause the interface module to display on the preview interface a content preview for each content field within the draft product layout, wherein the product generation module renders an associated content field populated with an associated content element of the content variation pool;
• and
• upon receipt, by the product generation module, of a refresh instruction, cause the interface module to display on the preview interface a refreshed content preview, wherein the product generation module re-renders the draft product layout by populating the content preview with a different content element selected from the content variation pool, and wherein the product generation module selects the different content element from the content variation pool by comparing the favorability parameters of each of the content elements within the content variation pool;
• update, by the feedback and training module, the favorability parameter of each of the content elements by increasing the favorability parameter when a corresponding content preview is approved, or by decreasing the favorability parameter when the corresponding content preview is refreshed;
• and
• render, by the product generation module, a final product layout upon receipt, from the preview interface, of a user approval of one or more of the content previews by populating each of the content fields with a content element associated with the corresponding approved content preview, thereby creating a completed digital product.